Mazda's Japanese site has just relaunched yesterday. I'm not sure this is one or not, but you can see it below link.
"MAZDA BIANTE" http://www.mazda.co.jp/normal.html
And you can see another name if you would reload this page.
"MAZDA DEMIO" "MAZDA ATENZA"
21 Jun 2008 — 1:56am
Mazda's Japanese site has just relaunched yesterday. I'm not sure this is one or not, but you can see it below link.
"MAZDA BIANTE"
http://www.mazda.co.jp/normal.html
And you can see another name if you would reload this page.
"MAZDA DEMIO" "MAZDA ATENZA"
This Japanese article is the same one you read.
http://www.mazda.co.jp/corporate/publicity/release/2008/200806/080619.html
I think "NEWS FROM MAZDA" is the new typeface.
22 Jun 2008 — 6:45pm
so its pretty much a thin italic version of SF Automaton (the logo font) by the looks of it?