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After reading this article I'd like to know what the new typeface actually looks like. Anyone got anything?
Mazda's Japanese site has just relaunched yesterday. I'm not sure this is one or not, but you can see it below link.
And you can see another name if you would reload this page.
"MAZDA DEMIO" "MAZDA ATENZA"
This Japanese article is the same one you read.http://www.mazda.co.jp/corporate/publicity/release/2008/200806/080619.html
I think "NEWS FROM MAZDA" is the new typeface.
so its pretty much a thin italic version of SF Automaton (the logo font) by the looks of it?