Need "expensive looking" font....suggestions welcome
By expensive I mean Tiffany’s & Co. or Kate Spade, maybe the expensive is in the simplicity and elegance, definitely the timelessness. So no script or handwritten, will be in lowercase.
This font is for a logo (black type on white bg) for a high-end wedding and event photographer if that helps, which it probably doesn’t.
Thanks for any help...and I’ll be sure to link you to the finished article so you can see what it looks like.
Al































27.Jun.2008 8.06am
Try a Didone like H&FJ Didot.
27.Jun.2008 8.17am
No matter what font you decide on, set the type expensively.
27.Jun.2008 8.28am
Find a light-weight and airy sans and make it less than black on white. Shoot, make it practically invisible.
27.Jun.2008 8.52am
How bout the Luxury font set from Christian Schwartz and House Industries.
http://www.houseind.com/index.php?page=showfont&id=536
27.Jun.2008 9.13am
How about this…
http://www.dreamdealer.nl/upload/img/gold/014.jpg
sorry couldn’t resist.
27.Jun.2008 10.33am
I’m a fan of Bulmer Italic
http://www.myfonts.com/fonts/bitstream/bulmer/italic/opentype-tt/244217/
and Bellevue (maybe too curly & feminine?):
http://www.myfonts.com/fonts/berthold/bellevue-be/regular/
or good old Adobe Jenson Pro
http://www.veer.com/products/typedetail.aspx?image=ADT0001715
27.Jun.2008 11.27am
Thanks all for the suggestions...
DrDoc — “Try a Didone like H&FJ Didot.” - Perfect!!
Technically, should I pay my logo designer seeing as I (we, well ...DrDoc) found the font?
27.Jun.2008 11.50am
I have to give a thumbs up on that Didot suggestion, as well. Can I get a cut for concurring? :)
27.Jun.2008 12.10pm
—“No matter what font you decide on, set the type expensively.”
What do you mean?
27.Jun.2008 12.44pm
I was being kind of facetious, but I meant go all Bringhurst on it. You know, pay special attention to kerning, don’t mix different typographic eras thoughtlessly, use the proper optical weights, blah blah blah.
1.Jul.2008 6.43pm
This is h&fj didot - but which? And can it be purchased?
1.Jul.2008 7.43pm
H&FJ Didot can be purchased here:
http://www.typography.com/fonts/font_styles.php?productLineID=100004
Unfortunately it looks like you can only buy the full family, not just a single weight.
2.Jul.2008 2.46pm
Be careful with choosing the appropriate weight of Didot to reverse out of black. The high contrast on the 96 point master may make the delicate serifs disappear.
I am conflicted about using H&FJ Didot for luxury brands. It is an exceedingly beautiful face, but risks overuse and is often oddly paired with Helvetica—see Harper’s Bazaar or luxurycollection.com for examples.
In my eye,luxury brands typically choose serif families with small caps and oldstyle figures, because your average MS Word user doesn’t have easy access to those characters and so see those as unique and exclusive.
I would look at Joanna (there is a hard-to-find Postscript version with SC and OsF), Proforma, Whitman Display, Charter, Miller, Mercury, Farnham, Absara, Scala.
David