Need "expensive looking" font....suggestions welcome

alipali
27.Jun.2008 7.21am
alipali's picture

By expensive I mean Tiffany’s & Co. or Kate Spade, maybe the expensive is in the simplicity and elegance, definitely the timelessness. So no script or handwritten, will be in lowercase.

This font is for a logo (black type on white bg) for a high-end wedding and event photographer if that helps, which it probably doesn’t.

Thanks for any help...and I’ll be sure to link you to the finished article so you can see what it looks like.

Al



DrDoc
27.Jun.2008 8.06am
DrDoc's picture

Try a Didone like H&FJ Didot.


mr smith
27.Jun.2008 8.17am
mr smith's picture

No matter what font you decide on, set the type expensively.


Koppa
27.Jun.2008 8.28am
Koppa's picture

Find a light-weight and airy sans and make it less than black on white. Shoot, make it practically invisible.


Asvetic
27.Jun.2008 8.52am
Asvetic's picture

How bout the Luxury font set from Christian Schwartz and House Industries.

http://www.houseind.com/index.php?page=showfont&id=536


G T
27.Jun.2008 9.13am
G T's picture

How about this…

http://www.dreamdealer.nl/upload/img/gold/014.jpg

sorry couldn’t resist.


alipali
27.Jun.2008 11.27am
alipali's picture

Thanks all for the suggestions...

DrDoc — “Try a Didone like H&FJ Didot.” - Perfect!!

Technically, should I pay my logo designer seeing as I (we, well ...DrDoc) found the font?


Koppa
27.Jun.2008 11.50am
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I have to give a thumbs up on that Didot suggestion, as well. Can I get a cut for concurring? :)


alipali
27.Jun.2008 12.10pm
alipali's picture

—“No matter what font you decide on, set the type expensively.”

What do you mean?


mr smith
27.Jun.2008 12.44pm
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I was being kind of facetious, but I meant go all Bringhurst on it. You know, pay special attention to kerning, don’t mix different typographic eras thoughtlessly, use the proper optical weights, blah blah blah.


alipali
1.Jul.2008 6.43pm
alipali's picture

This is h&fj didot - but which? And can it be purchased?


DrDoc
1.Jul.2008 7.43pm
DrDoc's picture

H&FJ Didot can be purchased here:

http://www.typography.com/fonts/font_styles.php?productLineID=100004

Unfortunately it looks like you can only buy the full family, not just a single weight.


adnix
2.Jul.2008 2.46pm
adnix's picture

Be careful with choosing the appropriate weight of Didot to reverse out of black. The high contrast on the 96 point master may make the delicate serifs disappear.

I am conflicted about using H&FJ Didot for luxury brands. It is an exceedingly beautiful face, but risks overuse and is often oddly paired with Helvetica—see Harper’s Bazaar or luxurycollection.com for examples.

In my eye,luxury brands typically choose serif families with small caps and oldstyle figures, because your average MS Word user doesn’t have easy access to those characters and so see those as unique and exclusive.

I would look at Joanna (there is a hard-to-find Postscript version with SC and OsF), Proforma, Whitman Display, Charter, Miller, Mercury, Farnham, Absara, Scala.

David