Hmm, thought it might be Potrzebie, the freebie from Rotodesign...

http://rotodesign.com/fonts/index.html

...but it’s not.

Also not Latino Rumba or MVB Hotsy Totsy, though they are in the same genre of casual latins.

It is Desigers. You also might like Atlas by Christian Schwartz.

Rumba by House Industries?
Does it have alternates, maybe?
A related thread with some more lookalikes: http://www.typophile.com/node/4212

Mmmrpf, I should do a refresh before posting my guesses.

What on earth does “desigers” mean, I wonder.

BUZZ! Incorrect . . . The REAL name of this font is Ricky Nelson which was offered exclusively by Andreson Typesetting on the west coast of America . . .

At their heyday they had over 14 shops on the west coast and as part of their offerings, they released an exclusive line of typefaces . . . Among these was Bel Air originally designed by Clive Piercy and digitized by Robbie De ViIlliers later from Wilton Type . . .

There is a digital version of Ricky Nelson currently in the works (not by me) that will be released in the coming months and finally put an end to this obscure font ID . . .

BTW, it HAS already once been digitized and offered under the name Designers, no credit is visible in that version . . .

Stuart

thankyou all so much!