Obama's Gotham Takes Off

jayyy
24.Jul.2008 12.46pm
jayyy's picture


Miss Tiffany
24.Jul.2008 1.07pm
Miss Tiffany's picture

What’s going to happen when Obama becomes president? All of this branding will go to waste.


sii
24.Jul.2008 1.18pm
sii's picture

That’s what I’ve been wondering too. After the election what happens? Business as usual - or will improving design be a pillar of his presidency?


aluminum
24.Jul.2008 1.34pm
aluminum's picture

“What’s going to happen when Obama becomes president? All of this branding will go to waste.”

Isn’t that true of most any branded ephemera?

That said...the Obama Posters you see are something interesting. Marketing material in the form of art that might actually be retained after the event.


clashmore
24.Jul.2008 1.42pm
clashmore's picture

“What’s going to happen when Obama becomes president?”

*if


imageWIS
24.Jul.2008 1.50pm
imageWIS's picture

I’m not an Obama fan by any means, but I really don’t see McCain wining, unless something major happens that turns the tide. Ok, enough of politics.

Regarding the logos, Obama will certainly run for a second term, thus all of the branding can be recycled, or updated.

Jon.


jayyy
24.Jul.2008 4.16pm
jayyy's picture

The development would be the smaller bill by a long shot when compared with that of the implementation and production.

Anyone know how much graphics for a plane cost?! We are talking about the guy who declined $80M of public electoral funding in favor of raising his own capital - an estimated $200M!

Kinda puts even the most exorbitant design fees in the shade.


sii
24.Jul.2008 4.53pm
sii's picture

McCain is not a friend of Boeing, so I would not be surprised if the guys in St Louis (or wherever) did it for free.

A Boeing paint shop...

http://www.boeing.com/news/frontiers/archive/2006/september/i_ids02.pdf

Cheers, Si

$20 says McCain tags it before the end of the month.


pdxuser
24.Jul.2008 5.10pm
pdxuser's picture

Does anyone else think Gotham is getting overexposed? It seems like it has quickly become SafeSans, The All-Purpose, All-Pleasing Font.


James Yencken
25.Jul.2008 12.06am
James Yencken's picture

It probably is getting overexposed, which will be a shame with there is a resultant backlash. I was going to compare it to Auto and Bello from Underware, which went through a very visible rise and fall over the last couple of years.

This probably isn’t accurate though, as Gotham is certainly more timeless and less stylish than Underware’s faces were.