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It's probably too late now, but I found the mystery font from Anika Qureshi's second sample in this thread--the one that says "Riviera. Developing its...". It's an old Headliners face called Somerset. Not available digitally. Treacyfaces owns the design now. Perhaps Joe will digitize it one of these days.
17 May 2004 — 6:58am
Well, I had given up on it. It caught my eye yesterday when I was trying to find something else in the Headliners book (that tauntingly familar-looking Ghostbusters font) and I remembered the Buick thread.
17 May 2004 — 2:01am
It's never too late to nail an ID. Thorough as ever, Mark Kent
, 
but not exactly faster than a speeding bullet.