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If H&FJ Gotham represents New York, what font is quintessentially San Francisco? Where do you look? Coit Tower? Wells Fargo? Trolleys? Street names stamped into cement?
What attempts have been made to capture the face of San Francisco? Perhaps this was Susan Kare's dilemma in designing San Francisco that shipped on the early Mac. How else to capture the Mission, Presidio, Downtown, North Beach, the Castro?