60's Era Safeway Typeface...
What typeface is this that Safeway used for signage in the 1960’s? I always thought it was a light version of American Typewriter, but that’s wrong...
(Referring to the PRODUCE typeface) http://farm4.static.flickr.com/3119/2626336447_de7c12ebc6.jpg
5.Aug.2008 10.27pm
It’s Hellenic Wide.
5.Aug.2008 10.30pm
First thing that comes to mind is the light weight of FF Zapata, but that is not it.
Also close are:
Archive Antique Extended + distress
58 Rodeo
or any other extended Clarendon-ish typeface.