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1st attempt

i was working on creating a logotype for 'school of applied communication'
having tried a few dozens of typefaces i got fed up and decided to try and develop my own lettering for it.

to cut the long story short, the client chosen a futura logotype over my design.

here's my rough logo done with a brush and indian ink.
i haven't digitised it yet, but since its been rejected i probably won't.

any feedback is welcome as this is my 1st jab at type design.


You could wonder if the look and feel suits a school of applied communication.