Font Piracy

voiceof
14.Aug.2008 8.51am
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I was thinking about designing a typeface and it got me thinking. How do you protect against piracy? With stock images, they can place code within the picture and scan everywhere until they get a hit. I imagine this would be much harder to encode in a typeface.

Also what about print, once it’s out there, unless someone recognizes a face in a product, researches who designed it and then searches all past invoices or goes to each reseller and asks them to search for the offending company (which seems you would waste more time than it’s worth) it would be near impossible to find stolen fonts.

Am I missing something or is it really just a lot of faith in the end user?



James Puckett
14.Aug.2008 9.18am
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How do you protect against piracy?

One can’t protect against it. It’s far too common—IIRC an study put it at 50% of American designers used pirate fonts at least sometimes—to prevent. Once a few people have bought a font it inevitably ends up getting posted online by an end-user. Watermarks can be embedded in fonts, but unless a designer has the time and money to sue the original purchaser for letting the font get out, there’s no point. And if watermarks were used by more than the one foundry that currently does, someone would just write a tool to strip them from fonts.

Am I missing something or is it really just a lot of faith in the end user?

Something like that. I see it as a willingness to just focus on the paying customers and not get hung up on the pirates.


Goran Soderstrom
14.Aug.2008 9.36am
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Agreed. I think the best thing is to focus on the paying customers and if you love doing type – just keep doing it.

I do it 100% out of passion and to go through the wonderful process of starting from scratch and ending up with a usable font – and I would even if I didnt sell anything at all.


aluminum
14.Aug.2008 10.40am
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“How do you protect against piracy?”

You don’t.


Ch
14.Aug.2008 11.26am
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the sisyphian task of “protecting” against piracy inevitably fails, drives up cost, and tends to ruin the experience of legitimate users.

there have been numerous threads regarding this issue, with a few staunch enforcers, a few “don’t bother” liberals, and a vast majority of legitimate end users who can only moan about the inconvenience and downright disfunction of the more aggressive protection tactics hopelessly employed.

i think the most useful discussions resolved in general agreement that the best antidote to abuse is education. people (users, students, layout artists) need to better understand the real work that goes into font craft and respect it as such.


William Berkson
14.Aug.2008 11.53am
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>the sisyphian task of “protecting” against piracy inevitably fails, drives up cost, and tends to ruin the experience of legitimate users.

I think this goes too far. The landmark cases establishing that font piracy is against the law were important. And the occassional prosecution, such as the one not too long ago in England, are also helpful.

From other threads it seems that the larger foundries will go after companies, especially large companies that violate copyright. But they don’t bother with hobbiests or small business, and there is little that a single designer, without big bucks for lawyers, can to.

It does seem that a reminder to a company that font piracy is against the law will very often get them to comply, as they are afraid of lawsuits.

So I think although there is a lot of piracy, it is a not a hopeless situation.


typerror
14.Aug.2008 11.58am
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Maybe not hopeless but pretty damn close to it William. Go ahead and release your font and find out.

Michael


Uli
14.Aug.2008 12.01pm
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How do you protect against piracy? With stock images, they can place code within the picture and scan everywhere until they get a hit.

The phobia of font makers is of pathological nature and strictly for psychiatrists. Look at me: I wrote a dozen books, most of them running into several printed editions. But I never bothered to protect my books against piracy. A decade ago, there was a crazy guy who deviced the WORN disk (WORN = “write once, read never”). On this special CD disk, authors could store theirs books, but nobody including the authors, could ever retrieve what was stored on this WORN disk. People who invent such devices are crazy in the head. An no sane human being would ever use such crazy devices that “can place code within the picture”, and similar lunatic stuff.


William Berkson
14.Aug.2008 12.04pm
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Michael, I’ll find out pretty soon, you’re right. My impression is that those who are making good money from creating fonts do a lot of custom work, which by-passes the problem of piracy.

But then they need to establish a reputation to get custom work. Do you get custom lettering work from people who know about you through your fonts?


typerror
14.Aug.2008 12.13pm
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The lettering got me the fonts and the fonts get me the lettering ad infinitum. I started out as a lettering artist and continue to do logos, titling etc. See the Node/Tour de ink William.

I was just over on a site and they now have Sweepy up for grabs. This is the third time.

edit: By the way, proprietary does not protect fonts. Employees take them home and then lend them to their friends. I have seen this too.

Michael


eliason
14.Aug.2008 12.15pm
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But then they need to establish a reputation to get custom work. Do you get custom lettering work from people who know about you through your fonts?

Maybe you leak your own fonts to piracy sites! That’s what at least one music group did.


typerror
14.Aug.2008 12.20pm
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Yeah, and I pimp my wife out twice a week!

Get real.

Michael


sii
14.Aug.2008 12.35pm
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Although I agree with the basic point that the fonts business is built upon the goodwill and honesty of people licensing fonts, I can’t imagine how ignoring piracy is at all helpful. Even the most fundamentalist Open Source proponent gets annoyed when Open Source licenses are flouted.


William Berkson
14.Aug.2008 1.05pm
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>See the Node/Tour de ink

I’ve been looking. I just love it. Fabulous!


Goran Soderstrom
14.Aug.2008 1.16pm
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As a little note on how cruel the reality can be, my Exemplar Pro got “ripped” from a PDF, only a couple of days after it had been released. Since my PDF was downloaded hundreds of times during the first days, I guess someone saw the opportunity and grabbed it.

After that I made outlines of the font in the complete character set showings, to prevent more piracy. It doesnt look as good on screen that way, but it is a good compromise to outline the complete sets. I should have done it from the start only. The rest was only subsets of the font.

It was a forum on the internet, someone asked for the font and someone ripped it, simple as that! I made an account on this perticular forum and found out that this person had “ripped” and/or shared almost all of the new fonts that was recently released by the major foundries.

I downloaded my own font – now as a PDF-extract since I wanted to see how it worked. Something that is both good and bad with PDF extracting of fonts “pirate-style” is that the kerning cant be extracted, so my font was autokerned (without classes and looked terrible) and the hinting was very bad on the “ripped” fonts. Also the OT-features were not complete as it was recovered in some way. It’s easy to spot the copy, in other words.

Something that however made me a little less sad, was that the person at least left my copyright string in the font.

Even though this felt terrible in many ways, I have the same passion for type, so it will definately not stop me from doing more typefaces. Good people pay for fonts, and it is for them I design :)


typerror
14.Aug.2008 2.13pm
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Hey William... post that praise over on the other node.

Michael


aluminum
14.Aug.2008 2.43pm
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“I can’t imagine how ignoring piracy is at all helpful.”

That’s true. I think the bigger thing is to remember that trying to fight piracy via DRM is often hurtful.

As Goran points out, ANY digital media, in short time, will be floating around out in the wild. Accept that, and then focus back on the other non-technical, but more pragmatic solutions: education, law, customer focus, etc.


James Arboghast
15.Aug.2008 6.12am
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@typerror: By the way, proprietary does not protect fonts. Employees take them home and then lend them to their friends. I have seen this too.

Sure. Certainly. That does happen. But when a fontmaker gets a commission job, makes the specified font(s) and gets paid, a substantial sum of money is acquired and retained by the fontmaker. Unlike retail fonts, piracy of proprietary fonts doesn’t affect or reduce the revenue earned by designers/makers of those fonts.

The UK videogames industry loves me and have given me four separate comission jobs. They paid me a tidy sum of money each and every time, and if any of their employees upload any of the proprietary fonts I made for them—that’s their problem, not mine. The tidy sum of money they paid me to make those proprietary fonts remains my property and is unaffected by any piracy those fonts may be subjected to.

j a m e s


aluminum
15.Aug.2008 6.38am
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“Unlike retail fonts, piracy of proprietary fonts doesn’t affect or reduce the revenue earned by designers/makers of those fonts.”

I’d say that likely ’more’ true, but not an absolute. There really hasn’t been any sort of tangible proof that digital media piracy has directly resulted in lost revenue. There’s some tangential statistics for both sides of the argument.


Nick Shinn
15.Aug.2008 12.49pm
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I agree James.
Ignoring is not condoning, and some prosecution of miscreants may be necessary, but the constant publicizing of the “piracy issue” on Typophile only serves to inform would-be villains of opportunities, and reassure them that they stand little chance of getting nailed for their transgressions.
And who gets the bad rap in these threads? Not the evil-doers, but the foundries, who are castigated for their attempts at self defence as not being more “customer-friendly”!
This is why you don’t get foundry folk entering these discussions much.


Matt9302323
16.Aug.2008 2.57pm
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Q. How do you protect against piracy?

A. Offer rewards to turn in companies using pirated fonts.


pieterp
16.Aug.2008 4.20pm
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Matt, how are you going to prove that somebody didn’t pay for a font? Sounds like a witch-hunt to be.


Jedt Sitthidumrong
16.Aug.2008 7.38pm
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In my country, Thailand. We’ve a large font law suite last few years. After that, printing & publishing company has been learn about font licensing much. So, law enforcement may be helpful.

But I’m still thinking about how to encourage user to pay for the work. The situation that work right now is to make a license easier. Discount for many license + company license or site license in a very attractive price. Then it’ll be a customize version in a reasonable price for customer too.

At least not going to the most end of black and white.

Any comment & question are welcome.


Jackie T
18.Aug.2008 6.17am
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William - you wrote:
I think this goes too far. The landmark cases establishing that font piracy is against the law were important. And the occassional prosecution, such as the one not too long ago in England, are also helpful.

Does this mean they finally caught the Vampire? (I thought she was working out of Scotland or Ireland.)

I haven’t heard of this case, and I feel I’ve been out of it - would love to know where I can read up on what happened.

***************

Meanwhile, piracy has become an annoyance and a fact of life. Since each country has it’s own set of laws to follow. I’ve seen torrents in Sweden waving their noses at us...giveaway font sites from India that preach they do not recognize copyright laws of other nations, Russian sites (need I say more about those guys) and my favorite was an American college student, in California, who put up a giveaway site - and had to take it down several months later (yes, after the damage).

Some companies do go after pirates. They do hire people to help stop it. They do hire lawyers to write letters. They do hire hackers to break all connections. Yet, there are too many uneducated people out there, giving away - not just fonts - but all software they can get their grubby little hands on.

Will it end? I hate to sound like a pessimist but if you can get rid of one site - the new one pops up 5 seconds later - it was just waiting in the wings.....


aluminum
18.Aug.2008 6.59am
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Also, for the record, I do believe that one should always go after ’true’ pirates...those that are actively reselling IP for profit. That’s traditionally what the term ’pirate’ referred to.

That’s different than the ’file trader’ who is usually not out to make money on the endeavor. They might be out to save a few bucks, but more often than not, they are doing it for no other reason than the fact that they can. ;0)


kegler
19.Aug.2008 5.06am
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Also, for the record, I do believe that one should always go after ’true’ pirates...those that are actively reselling IP for profit. That’s traditionally what the term ’pirate’ referred to.

Such as a designer who sells their design to a client using “traded” fonts? That is reselling IP for a profit (without license to do so).

That’s different than the ’file trader’ who is usually not out to make money on the endeavor. They might be out to save a few bucks, but more often than not, they are doing it for no other reason than the fact that they can. ;0)

Isn’t that also one of the rationale of serial killers: just because they can? There are a lot of things you “can” do on the internet. Does that make it innocuous?


aluminum
19.Aug.2008 6.52am
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“Such as a designer who sells their design to a client using “traded” fonts? “

Sure.

“Isn’t that also one of the rationale of serial killers: just because they can?”

Probably. But if you are trying to equate Russian kids swapping fonts with serial killers, I think the sane and civil discussion of this topic may be done.