Ecotourism Company Logo - Please critique

Primary tabs

52 posts / 0 new
Last post
Zev Iosupovici's picture
Offline
Joined: 17 Aug 2008 - 12:22am
Ecotourism Company Logo - Please critique
0

I'm an intern for [[http://en.wikipedia.org/wiki/WiLDCOAST|WilDCOAST]] and one of our areas of focus is promoting ecotourism in Latin America. As you would expect many of these companies don't have the money or knowhow to create a snazzy logo (or website) so we're designing it for them.

Right now I'm working on [[http://bajabykayak.com/|Baja by Kayak]]

Their current "logo":

My new design (in progress):

There's no special reason for the "A" to stand out, and I'm not especially attached to the colors. Also I haven't yet figured out how the "Baja by" text will be incorporated so feel free to offer an ideas. :)

John Leschinski's picture
Offline
Joined: 15 Jan 2007 - 2:04pm
0

I'm not picking up a strong concept out of this. Care to elaborate on your thoughts for pursuing this direction?

Zev Iosupovici's picture
Offline
Joined: 17 Aug 2008 - 12:22am
0

I started playing around with the text and liked how things fit together. I don't have a master plan unfortunately.

More:

Zev Iosupovici's picture
Offline
Joined: 17 Aug 2008 - 12:22am
0


James Mark Hatley's picture
Joined: 13 Jul 2004 - 11:00am
0

You need to work with the full name.

Zev Iosupovici's picture
Offline
Joined: 17 Aug 2008 - 12:22am
0

I know, I just have to get inspired first.

Zev Iosupovici's picture
Offline
Joined: 17 Aug 2008 - 12:22am
0

Kirsten Navin's picture
Offline
Joined: 9 Apr 2007 - 10:51am
0

As an exercise in combining letters it's interesting, but as Jupiterboy said you really need to work with all of the elements to create a successful design. It's easy to fall into the trap of designing one element and then having to force the rest of the design to work with it. Play with the full name, inspiration will come.

bobbybobo's picture
Offline
Joined: 27 Nov 2007 - 8:29am
0

I think you should first think of what you want to tell with the logo.
A good concept is half the job.

Ratbaggy's picture
Offline
Joined: 30 May 2006 - 10:17pm
0

technicallt it should be more than half eh?

this'd be so much fun to design.

maybe sketch first?

----------
Paul Ducco
Graphic Design

Zev Iosupovici's picture
Offline
Joined: 17 Aug 2008 - 12:22am
0

This have any potential?

Perhaps I should distort the text further to better fit around the Kayak.

bobbybobo's picture
Offline
Joined: 27 Nov 2007 - 8:29am
0

You are getting there.
I would round the word KAYAK more around the kayak intself

Alexander Kominek's picture
Joined: 10 Dec 2004 - 6:27pm
0

I think you need to simplify the drawing of the kayak for the last one to be usable. Also I don't think the slant of the letters fits.

- Lex

Zev Iosupovici's picture
Offline
Joined: 17 Aug 2008 - 12:22am
0

Thanks for all the suggestions. I agree I need to simplify the Kayak graphic. Right now though I just want to focus on the text.

This an improvement?

Penn Glendinning's picture
Joined: 25 Jul 2008 - 1:09pm
0

Not a fan of the color palette or the text. I like your first sketches better. And yes, the kayak definitely shouldn't be this detailed. Simplify, simplify, simplify.

penn

Nick Hladek's picture
Offline
Joined: 30 Dec 2006 - 1:07am
0

This doesn't play as very strong to me.

The logo needs to convey physicality, effort, outdoors, adventure, playfulness, etc. I'm not getting any of that.

Work on the mark first. Worry about the type later. Right now your mark is kayak clip art. You need to brainstorm some forms on a piece of paper.

Get inspiration from marks of outdoors companies that you like.

--
Nick Hladek

Tiffany Wardle's picture
Offline
Joined: 13 Jul 2001 - 11:00am
0

What about warping BAJA to allow BY to be underneath it and then raising the last K? That BY is causing a huge balance problem.

Zev Iosupovici's picture
Offline
Joined: 17 Aug 2008 - 12:22am
0

Better?

bobbybobo's picture
Offline
Joined: 27 Nov 2007 - 8:29am
0

I agree about the imbalancing caused by 'BY'.

I did however like the color pallette and the kayak.
This new design isn't bad (some problems though. You rounded baja and not kayak or the other way around.)

I would go for the previous one. But place 'BY' in the space of the 'Y' and make the 'K' at the end as big as the first one. And I would simplify the kayak a bit.

Maybe the top could be straightend.

Here an idea. This is VERY ROUGH sketch.

bobbybobo's picture
Offline
Joined: 27 Nov 2007 - 8:29am
0

Yes. I is getting there. I like your treatment of the kayak.
I do miss the bright yellow.

What if you straighten BAJA Like KAYAK underneath?

Lovely!!!

Nick Hladek's picture
Offline
Joined: 30 Dec 2006 - 1:07am
0

The last treatment is much better.

--
Nick Hladek

Ratbaggy's picture
Offline
Joined: 30 May 2006 - 10:17pm
0

Heeeeeaps better.

----------
Paul Ducco
Logo Design Melbourne

Tiffany Wardle's picture
Offline
Joined: 13 Jul 2001 - 11:00am
0

Ah there it is. Yes. Much better. :^)

Zev Iosupovici's picture
Offline
Joined: 17 Aug 2008 - 12:22am
0

Should the Kayak be made to stand out more?

Tiffany Wardle's picture
Offline
Joined: 13 Jul 2001 - 11:00am
0

No. I liked the other with even tonality. And you don't want "by" to read before the other.

Zev Iosupovici's picture
Offline
Joined: 17 Aug 2008 - 12:22am
0

Flat Top Baja...

John Leschinski's picture
Offline
Joined: 15 Jan 2007 - 2:04pm
0

Looking good now. What would it look like if the Baja was the same width as Kayak, or vice versa, making it a rectangle?

Zev Iosupovici's picture
Offline
Joined: 17 Aug 2008 - 12:22am
0

Looking good now. What would it look like if the Baja was the same width as Kayak, or vice versa, making it a rectangle?

Something like this... (not an improvement IMO)

Here's are two versions with a subtly widened BAJA...


Not sure which one I should go with.

Penn Glendinning's picture
Joined: 25 Jul 2008 - 1:09pm
0

My favorite of those last three is the bottom one.

Just curious about the color palette though. Are the red and blues required colors from the client? or can you experiment with some others?

penn

Tiffany Wardle's picture
Offline
Joined: 13 Jul 2001 - 11:00am
0

I like the faded colors. Kind of how a favorite t-shirt fades after you wear it in the sun all summer.

What is more important, BAJA or KAYAK? It seems to me BAJA is the more important so maybe flat top of the 3 is good for that reason. But I do think there is something nice about the flat top.

Zev Iosupovici's picture
Offline
Joined: 17 Aug 2008 - 12:22am
0

Regarding the colors, they just kind of came to me. I'm quite satisfied there but if someone wants to suggest another palette feel free.

Now what's more important, BAJA or KAYAK? I don't know for sure but BAJA most likely.

John Leschinski's picture
Offline
Joined: 15 Jan 2007 - 2:04pm
0

Well Baja is the area it operates in, and you tour it by Kayak. So either could be the emphasis.

Zev Iosupovici's picture
Offline
Joined: 17 Aug 2008 - 12:22am
0

Reduced the weight of the "KAYAK" text and gave the bottom of the Y's a bit more breathing room.

Arcturus's picture
Offline
Joined: 20 Jul 2008 - 2:01pm
0

"Now what’s more important, BAJA or KAYAK? I don’t know for sure but BAJA most likely."

This would depend on where the bulk of the company's business originates. If people are coming from afar explicitly for this service, then Baja's more important. However, if their customers are mostly people already traveling through the area then Kayak's more important.

If you really felt the need to emphasize one word over the other, you could perhaps create two versions: a Kayak one for all signage and local advertising, and a Baja one for the company website and ads targeting international travelers.

James Mark Hatley's picture
Joined: 13 Jul 2004 - 11:00am
0

This may be an issue with the writing as much as the design, but I’m reading this as a brand of kayak. The “by”, which conveys something very important is getting lost. I think this would be even more of an issue at small sizes.

My suggestion would be to give “by” and “kayak” an equal weight and link them with more strength.

Zev Iosupovici's picture
Offline
Joined: 17 Aug 2008 - 12:22am
0

I made the "BY" a bit larger.

One again I'd just like to thank everyone who commented or made suggestions. Hopefully I can return the favor down the line.

bobbybobo's picture
Offline
Joined: 27 Nov 2007 - 8:29am
0

Looks great!

I had one remark. After seeing it for a while.
The kayak also looks like a surf board. Sorry ...
Perhaps the grips at the front and rear (in you early designs) will counter that?

Zev Iosupovici's picture
Offline
Joined: 17 Aug 2008 - 12:22am
0

Very good point bobbybobo. Please tell me if this is more Kayaky...

Robert K.'s picture
Offline
Joined: 30 May 2007 - 5:52pm
0

When "Baya" is written like this (without rounded top), letters look bigger than Kayak's. I don't like this. Top rounded, bottom flat as it was done in some previous version.

And I would do something else. Instead of putting "by" into a dark brown rigid square I'd make straight vertical sides more convex. So they'd be rounded a bit and making the kayak image more real and also matching it to type.

I hope you know what I mean. Words are not my friends today...
___________
Robert Koritnik

Ratbaggy's picture
Offline
Joined: 30 May 2006 - 10:17pm
0

big night?

----------
Paul Ducco
Graphic Design Melbourne

Zev Iosupovici's picture
Offline
Joined: 17 Aug 2008 - 12:22am
0

And I thought I was a perfectionist. :D

How does this look?

Here's a version with a larger Kayak graphic...

bobbybobo's picture
Offline
Joined: 27 Nov 2007 - 8:29am
0

I think BAJA looks bigger because it slightly is.
And I also think the color comes into play.
What if the colors are swopped?

However, I like it.

Great job.

MrKikkoman's picture
Offline
Joined: 2 Aug 2008 - 11:18am
0

It's cool to see how far you've progressed. I like #2 better b/c "kayak" doesn't exceed the kayak graphic. I hope you don't mind I edited your logo a bit. The a's somewhat bother me with the flat then round bottom corners of the letter. I made both of the corners round the letter is symmetrical -- which I think works better with a centered logo like this. I also applied it to the k for kicks.


Penn Glendinning's picture
Joined: 25 Jul 2008 - 1:09pm
0

Agree about the curved edges. It was bothering me too.

penn

Ratbaggy's picture
Offline
Joined: 30 May 2006 - 10:17pm
0

BAM!

I'm curious ... how did this thread get SUCH a great response and input?

----------
Paul Ducco
Graphic Design Melbourne

Penn Glendinning's picture
Joined: 25 Jul 2008 - 1:09pm
0

The constant updates and edits made by the author

penn

Ratbaggy's picture
Offline
Joined: 30 May 2006 - 10:17pm
0

yeah, and the acceptance of good critique/feedback too.

----------
Paul Ducco
Graphic Design Melbourne

bobbybobo's picture
Offline
Joined: 27 Nov 2007 - 8:29am
0

Great work

Mark Christensen's picture
Joined: 25 May 2004 - 11:00am
0

LOVE the way this ended up! Very nice work

Ratbaggy's picture
Offline
Joined: 30 May 2006 - 10:17pm
0

woah! To the time machine Marty!

----------
Paul Ducco
Graphic Design Melbourne

Zev Iosupovici's picture
Offline
Joined: 17 Aug 2008 - 12:22am
0

Thanks ;)