I'm an intern for WilDCOAST and one of our areas of focus is promoting ecotourism in Latin America. As you would expect many of these companies don't have the money or knowhow to create a snazzy logo (or website) so we're designing it for them.
Right now I'm working on Baja by Kayak
Their current "logo":
My new design (in progress):
There's no special reason for the "A" to stand out, and I'm not especially attached to the colors. Also I haven't yet figured out how the "Baja by" text will be incorporated so feel free to offer an ideas. :)