Sleek and clean Sans-serif

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Cody's picture
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Joined: 20 Aug 2008 - 6:26pm
Sleek and clean Sans-serif
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So I am planning to make a simple and clean personal business card with a sleek and clean look to it. I already have the logo and I wanted to see if I could get some advice on a nice professional looking Sans-serif type face that will complement Times New Roman which I used in my logo. This is my personal logo.

Any comments on the logo would also be appreciated, It is easy enough to recreate with any typeface, I just liked the way that Times New Roman looked.

Thank you

Fábio Duarte Martins's picture
Joined: 23 Nov 2005 - 10:27am
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Reduce it to 1 cm and print it.

You'll see what I mean.

Cheers!

Cody's picture
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Joined: 20 Aug 2008 - 6:26pm
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hmm, I suppose it could use a typeface that will reduce down better, although I must say i never intended to print it at 1 cm

Now that I look at it there is an unusual point of conflict between the r and i. I think that I will search for a new font for the words. Though I quite like the way the Times New Roman G wraps around the diamond.

asfdasd aweqweqeaeaeawearfsesfesfes df's picture
Joined: 1 Sep 2008 - 3:57pm
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nevermind.

Cody's picture
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Joined: 20 Aug 2008 - 6:26pm
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I have redone my logo with a different look. I tried to make the design simpler and cleaner. And suggestions/ Critique?

Nancy "Fontzilla" Foster's picture
Joined: 8 Sep 2008 - 4:23pm
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Of these two, I prefer the top one with the name fully justified. I think the empty space left in the bottom version is awkward. I tend to consider how a logo can be combined with other elements on things like business cards and letterhead, and I think the top one has more possibilities. HTH.
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Nancy Foster
Fontzilla's Alter Ego http://www.fontzilla.org

Cody's picture
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Joined: 20 Aug 2008 - 6:26pm
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Thank you very much for your input Nancy. That is true, the bottom one would probably create an unusual space when added to a card. Do you think the new set is an improvement over the old logo?

Nicholas Burroughs's picture
Joined: 13 Jun 2008 - 7:49pm
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Might just be me, but in the first post, the "h" in Goodrich looks like it's floating a bit.

Nancy "Fontzilla" Foster's picture
Joined: 8 Sep 2008 - 4:23pm
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>> Do you think the new set is an improvement over the old logo?

Yes, I do prefer the new set over the first one. While the effect of the diamond shape going both over and behind the G is cool, it would be lost somewhat when reduced to the size needed for a business card or sent via fax. This is why I always design logos first in just black and white. That way I know it will work on a photocopy or over a fax. With your second set, the lighter blue thin cross hairs could be converted to black for things like fax cover sheets and still work fine.
--
Nancy Foster
Fontzilla's Alter Ego http://www.fontzilla.org

Cody's picture
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Joined: 20 Aug 2008 - 6:26pm
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I never noticed the h floating, perhaps ill have to print it out again and take a closer look at the h.

Yes, I did notice that before I redid it, at smaller sizes the corners of the diamond seemed to get lost and it just looked like a G. That's a good idea, to design it in black and white first. I probably should have done that with this one. In any case I have a long way to go as a designer and a very long way to go as a typographer. :)