My thoughts:

-The top part of the “R” doesn’t sit well on its two legs. The top is too big and the legs are too skinny/awkwardly placed.

-I don’t care for the distorted looking arrow coming out of the top of the “x”. I never like it very much when things look distorted when they don’t have reason to be.

-I do like the colors . . . reminds me of the european style pharmacy signs.

-I’d like there to be perhaps more interaction between the “R” and the “x”. Right now they’re pretty static. I’m not sure if what you said about placing the “R” and “x” together meant making the “x” an extension of the “R’s” right leg, but perhaps you should experiment with that placement - typical when referring to pharmacies and prescription drugs.

-I like the simplicity you’ve got going here and I think you’re on the right track. Hope some of my thoughts help you out.

penn

I like the concept quite a bit but I agree with pennANDink, the drawing of the letters is a bit off, and since the mark is primarily 2 letters, their appearing off balance is very distracting. I was wondering why not design the logo to be more reflective of the traditional Rx (as described by pennANDink) are you consciously avoiding that?

I like the idea.

why’d the Subway logo make an appearance?

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Paul Ducco
Graphic Design Melbourne

Was hungry, also the arrow thing.

I would sketch some with a more jagged arrow - make it look more like a graph line. I also agree that dropping the ’x’ down lower would be better - it would help with the interaction between the letters.

I disagree with one of the points that pennANDink is making which is the angle of the arrow on the x. The distortion of the arrow works well with the angle and creates perspective.
In my opinion, the logo that is working best is the lowest logo before the 4 horizontal ones because the X and Y lines get the idea of the graph across more.

and in response ... the perspective is being broken by the fact that the shift in perspective is not being continued along the stroke of the ’x’ which is where the distortion starts creeping in. As a concept it can work it just needs to be made more dynamic - imo.

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Paul Ducco
Logo Design Melbourne

I’m having trouble with the angle of the arrow as well. It should follow the path of the x, rather then being distorted.

Thanks for the input everyone, the final is now posted:
http://www.rosem.com/work/rxLocal/

I like the suggestion of the graph you have, but you didn’t change anything with the text . . . more work should have been done imho.

penn

Yikes, I wouldn’t call that finished. Even ignoring the Rx issues, the spacing and balance of the composition is all wrong. The position that the rx sits in within the L shape feels unbalanced, almost floating away. The LOCAL tag looks like an afterthought, the letter spacing is horrible and the size is disproportionate.

But if you say its finished thats your call i guess.

...

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Paul Ducco
Logo Design Melbourne