Honestly, I don’t really like it.

It took me a while to see what it was supposed to be. Why does the guy at the top left not have his arm behind the guy at the top right?

I’m also not sure that the combination of 4-fold rotational symmetry and a German name is a good idea - the negative space sort of looks like a swastika.

- Lex

to be honest, my first thought was its some sort of swastika or KKK throwback. It scares me. I just don’t get it. Even after reading the comments i have no idea what the mark is supposed to represent. Do you have any other ideas? Have you thought about a word mark without the symbol?

I’m going with the other’s comments. I don’t like it either. I am a big fan of your work, normally, but this doesn’t appeal to me.

Sharon

OK, you are right. The implementation was a bit of a nightmare here, though I’m still convinced that the idea itself should work quite well, if it is implemented with more attention to detail. Please have a look at the changes I just made:

In an earlier thread I had explored some other concepts, most of them with a clock in it, however this is a people business, not a clock business. So I thought including a human element in the logo would be a good way to go.

Webdesign Hamburg

You’ve made some nice refinements without compromising your original concept, well done. You may find it interesting to read the thread in the Design Forum called” Hidden swastica en logo”

Actually what I wanted to show is 4 people engaged in a conversation. And trust me, I didn’t see that swastica until you told me!

To eliminate any ambiguity here, I could reduce the number of people to three. But there wouldn’t be any resemblance with a clock then...

This is an idea somebody else came up with in an earlier thread:

I like it a lot but it makes the company look like a watch business, no?

Webdesign Hamburg

Is there going to be a tag line used? It may help you determine whether you need an icon or not with the logotype. I think your latest post is interesting. although the space between the “i” and “m” looks too loose to me.

“I like it a lot but it makes the company look like a watch business, no?”

but with the name Time Zeit won’t people automatically think of watches and clocks?

It may be over done and too complicated for your mark but the time 9:00 - 5:00 “9 to 5” typically represents a work day (here in the states anyway. I would assume other countries have a similar phrase) I’m just throwing this out there to get you thinking about time, people and work in more meaningful ways.

The posting prior to the straight typographic solution, had lost the swastica look to me (and actually looked more like a button). That is what happens with symbols, people attach cultural and personal meanings to them. I think you deftly altered the mark to erase any connections to a swastica. How do you feel about that design? I get the sense that you prefer the 4 people concept over the logotype.

This new iteration (blue and black) is much better. It actually looks a little like a compass now. I also don’t think that reducing the number of men to three is a good idea - it will look a lot like the ubuntu logo then.

What does your one colour version look like?

An idea - if each of the four guys had two hands, there would be a total of twelve dots around the circle, like a clock. Don’t know if this will work, look good, or whatever, but just a thought.

- Lex

I’m sorry. I don’t see it (your first two ideas) and I don;t like it.
It is too much and the second colorpallette (blue, flesh and black) doen’t work for me.

Aaaah, now I see the 4 men.

The reason why it could be so difficult to see is because of the bright white.
It gets a lot of attention.

Perhaps you could alter it so that the 4 men get all the attention?

legs to the middle?

I didn’t see the human elements either.

—————
Paul Ducco
Logo Design Melbourne

Getting too much ubuntu

The blue is better. I preferred it with the white stroke to separate the elements though. This would also help in a one color version. It took me forever to realize they were people in the first one. They immediately looked like comas to me :)