Photographer's logo, critique please
Hi,
I’m looking at getting some opinions on a logo I’m currently designing for a photographer.
The client likes to give the impression of being a person and not a company, and therefore doesn’t want over the top branding. It was therefore my job to come up with something simple and to the point.
With this in mind I simply want to focus on creating a logo that was simple yet recognizable (as it will also be used as a watermark on his images). So far I have been playing with the his name and have come up with the following 4 alternatives.
Comments, suggestions, critique welcome by all...
:)
| Attachment | Size |
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| craignye_logo.jpg | 67.15 KB |
27.Aug.2008 7.04am
Oh, the photographers name is Craig Nye
Cheers
27.Aug.2008 8.29am
The client likes to give the impression of being a person and not a company, and therefore doesn’t want over the top branding.
Reread this statement, then look at your current typeface choice. Normally I’m usually all for Helvetica, it’s a classic, but in this instance it doesn’t work.
You need a typeface with more warmth, charisma and character. Helvetica is the complete opposite of what you’re going for.
As for the wordmark, creating a ligature to connect his first and last name doesn’t seem to be a solution. Ultimately, you are turning the name into a company. To remain in your concept of creating a personal logo and not a company logo, you really need to keep his first and last names separate. Craig Nye is a person, craignye isn’t.
Also could you elaborate more on what you or your client consider over-the-top branding.
27.Aug.2008 9.59am
take a look to salvatore ferragamo. it is personal, full of character…
http://www.salvatoreferragamo.it/
27.Aug.2008 12.47pm
I was trying to work out what the nye stood for...New York what? I agree with avestic - its not really working as a personal logo, it looks like a corporation based in NY.
Most photographer’s logos i know of are very clear on a first name last name distinction and much simpler than your initial jpg. Its an interesting name your working with, i wouldn’t try and be too fussy with it.
27.Aug.2008 2.17pm
The four alternatives are all (more or less) the same. As mentioned above helvetica is not an ideal way to sell personality.
Presuming that this is him I think that maybe you could try to incorporate the style of photography that he does.
I can’t imagine a lovely decorative signature working with his photographs or even muted, cool helvetica. Maybe be more energetic and vigorous with the style of writing in order to communicate the energy that a lot of his photos have!
Try writing his name using ink and a blunt stick, and don’t be shy with the ammount of ink and the energy that you put into it. The more expressive and energetic the better!