The Helvetica is the Massage?

Hello, can someone confirm that I am not losing it?

Quentin Fiore's famous book of McLuhan, The Medium is the Massage, is regularly credited to using Helvetica. The cover does appear to use Helvetica, but isn't the inside Akzidenz Grotesk? Sample attached.


... isn’t the inside Akzidenz Grotesk?

Looks like it.

I would agree. When in doubt find a page with a cap R - that will tell you in a snap.