A few suggestions:

I would think the water nozzle could be a part of the l instead. It seems forced as part of the N as it stands. The swash off of the N seems forced as well. You could more easily extend the s to work and fill that gap if that is what you needed. The N is too heavy in comparison as well.

I like your concept and the freshness of the logo. The nozzle looks awkward attached to the N. Try it with some other fonts, also I think Miss Tiffany made a good suggestion. Watch your kerning “Ne” and “ner’ ” look too close. To me, the swoosh underneath is extraneous. Zebiz’s slightly darker green for “lawn service” is much easier to read. Great start, keep it up.

I think the nozzle itself is forced.
i would instead suggest loosing the underline (the words LAWN SERVICE do that anyway) and just alluding to the nozzle by having the spray emit from either the right leg of the ’N’ or the ’l.’

(sorry. double post)

does the nozzle even have to be included?

spray/water etc can surely be conveyed without the inclusion of a nozzle.

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Paul Ducco
Graphic Design Melbourne

Yes. Nozzle itself IS forced. Don’t like it at all. I would like to see other ideas you have/had
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Robert Koritnik

Thank you for your suggestions. I’ve made changes and new logos. Please continue to comment. Thank you!

#4 looks good, although as mentioned before the spray gun doesn’t really work. How about making the “l” a sprinkler shape?

If you really want to use the nozzle you need to reconsider the l altogether. This will lead you to reconsider the typeface choice. The l shouldn’t be an l with a nozzle on the end of it. It should be a hose of somekind, no?

I’d not worry about how or where you place “Lawn Service” until you solve “Neltner’s”.

Perhaps the final s is the place for this nozzle and hose? An s hosepipe might extend under the rest of the name a lot better than your original N.

First, I wouldn’t use an oblique typeface. I’m also not sure if Optima works.

Try setting “Neltner’s” in a sans face, with a blue, teardrop-shaped apostrophe that looks like it’s coming out of the ’r’. That might be all you need - no hose, no nozzle, no grass. If it works, it would be much subtler than what you’ve got going on right now.

- Lex

Thank you for your comments!

I have listed different sets with the changes your suggested. I need to complete this logo design job soon and show it to the client. Please help me in the selection of this logo or other minor changes. Thank you for you help.

Keep in Mind that this is not a lawn mowing business but helpful for other services such as chemical spraying as well as other (not weekly) upkeep.

The concept behind D1 is the strongest. Keeping things simple is often the strongest route.

definitely.

I’m quite liking the boldness of the font too (while still keeping it friendly)

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Paul Ducco
Graphic Design Melbourne

Thank you. I do like D1 as well. The only thing I wonder is if the font is to retro. The other thing is that the client upon our last conversation had mentioned he wanted there to be chemical/water portrayed by lines as if they were sprayed. I will be showing him D1 for sure. What, in your opinion is my strongest of the chemical spray?

needs more acid burn

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Paul Ducco
Graphic Design Melbourne

Perhaps you can convince your client by telling him that this spray-and-nozzle thing looks a bit amateurish - clip art comes to mind; I should prefer a company with a professional appeal.

D is your strongest concept. I do agree however that the font has a strong retro feel, very 1970’s.

As for the spray versions, don’t go with any from the C series (2 of them look like Nejtner’s). Normally I’m not a big Optima fan, but of your design’s I like the ones using that font best. It looks organic, simple, grass like (hate the apostrophe though). The nozzle issue has never been resolved. Since you client specifically asked for a spray version, I believe B is the strongest.

More than retro, I get a feeling of naïvete because it hasn’t been drawn very well. If you switched it up for something more polished, such as Antenna (Font Bureau) or Parisine (Porchez Typofonderie) and focused on the conept of the water drop it would be much stronger.

Thought it might work :-)

- Lex