I usually approach this forum with a design that I like and then I put it out there for people to confirm I'm on the right track... which I never am! So this time I want to do things differently, I want to talk to the forum right from the conceptual stage so that my mind is open.
Wellsense is a company that is being set up in Africa and it is currently two women who are medical doctors. They are academic and hands-on.
The idea is that they are setting up a company which offers consultancy, be it to medical research institutes or to clinics and hospitals.
They said they wanted the identity to be unmistakably African and they mentioned red earth tones. They also did me a huge service in fishing out some Egyptian symbols which mean things like wisdom, medicine, enlightenment, etc. All the stuff they believe they stand for.
I am brain storming and using pen and paper only (I used to dive straight into Illustrator).
I don't want to put images up straight away because this limits creativity so I just wanted to explain what I have so far and then see if anyone is kind enough to throw in other suggestions.
So far what I have is the word wellsense with no space between well and sense, all lower case, although maybe WellSense might work too. I then have picked an Egyptian symbol which means "wise medicine man" apparently! It's quite neat, it looks a little like the old Umbro logo. It is a diamond <> shape with another diamond shape inside and then a small dot inside that, so it's like an eye, but angular. I wanted to have that in the background and slightly above the text. So you'd have this diamond <> shape and then infront you'd have wellsense written in something like the facebook logo font, or the eachday logo font, (it's sans serif and rounded, but sort of square at the same time, I like it. OR the other option is something murcurius which is quite interesting. It sometimes looks like it belongs on a cosmetics label but somehow it might work for wellsense. The text or background can be earthy tones, like I was thinking a reddy brown, then an ochre colour somewhere for contrast and then maybe throw in some bright blue somewhere, be it in the logo or elsewhere like as a motif that is present in their brochures, website, business cards, etc.
A question I have is, you know how certain fonts have certain histories and applications, for instance Times is a newspaper font, verdana is a nasty screen font, arial is from the same family as helvetica but created for Microsoft, etc. (I hope I have my history correct there!) anyway, what I'm saying is can anyone tell me what murcurius was created for, or fonts like it? The reason I ask is lets say it's common knowledge to some people that it was created for branding an ice cream company, then it's hardly suitable for a health consultancy.
Sorry for the essay but can anyone help me out be adding to this discussion, I really want to give this client something good. It should be professional looking but still engaging and maybe even quite daring. They will be operating in the same town as a Wellcome Trust partner and so we don't want something that looks professional but dry like Wellcome Trust's Helvetica logo.