So what sells well in Europe?

James Puckett
29.Sep.2008 1.44pm
James Puckett's picture

So with the US stock economy looking, well, doomed, I’m think I need to realign my font design priorities. What sort of fonts sell well in nations that use Euros?



Goran Soderstrom
29.Sep.2008 2.26pm
Goran Soderstrom's picture

Right now fonts that sort of looks like Hobo are very much used in Europe. But you’ll have to finish it before november, then the trend changes to something else and everybody will go for that instead.

But let’s say you release it no later than 15 october. In that case you will earn some big bucks (in Euros) for about two weeks.


hrant
29.Sep.2008 2.56pm
hrant's picture

Hobo? Funny. If the shoe fits, use it as a house.

hhp


Florian Hardwig
30.Sep.2008 12.54am
Florian Hardwig's picture

Göran, are you referring to this thread? :-)


peterbruhn
30.Sep.2008 3.11am
peterbruhn's picture

Other commonly used fonts here right now is The Badhood series from House Industries especially Poor House has become very popular the last few days.

(http://www.houseind.com/index.php?page=showfont&id=16&subpage=viewfonts)


fredo
30.Sep.2008 3.19am
fredo's picture

Poor house?!? I found that very unlikely. Crackhouse however is quite common in several parts of northern Europe. Insiders claim Condemd house could very well be next week’s big hit.


dezcom
30.Sep.2008 5.20am
dezcom's picture

How about Foreclosed House? :-)

ChrisL


fredo
30.Sep.2008 6.05am
fredo's picture

Honestly. That is so last week.


dezcom
30.Sep.2008 6.30am
dezcom's picture

LOL! :-)

ChrisL


jades
30.Sep.2008 6.57am
jades's picture

i only read the headline question - not the post and thought : anything to do with football (soccer), ipods, bad dutch porn, BMWs, G-Star.

The easiest thing to sell in Europe is of course America’s bed debts


typerror
30.Sep.2008 5.53pm
typerror's picture

What about the linens?

Michael


aszszelp
1.Oct.2008 3.51am
aszszelp's picture

I think Europe is a highly heterogenous market also concerning fonts. Like everything else. You can’t think of Europe like of the US. Even though, I guess, CA, TX and NY is very different even there. The situation is even more uneven in Europe.

Szabolcs


Thomas Phinney
1.Oct.2008 12.35pm
Thomas Phinney's picture

I don’t think it’s safe to assume that Europe will be massively better off than the USA, economically, in the next year or two. It’s possible, and the Euro zone certainly won’t be *worse* off, but beyond that it’s hard to be sure.

Cheers,

T


bieler
1.Oct.2008 11.43pm
bieler's picture

James

For most of this year just about anything sold well in foreign markets better than it did in domestic markets. Doesn’t matter the product, as soon as the dollar drops in value as bad as it did this year, start selling over yonder. Anywhere other than NA is going to keep you in the game. Don’t know about tomorrow but for a while now and right now, tapping into it is the best option.

What fonts do Europeans want? US dollar fonts.

Gerald


cuttlefish
2.Oct.2008 11.57am
cuttlefish's picture

They may want to pay in US dollar values, but I think they might like to have the euro symbol included in the fonts.


Freeza
3.Oct.2008 6.57am
Freeza's picture

wow... i’m european but this thread looks like chinese to me.
-

www.nunocoelho.com


bert_vanderveen
3.Oct.2008 10.44am
bert_vanderveen's picture

FYI: In Europe the ‘Jingle Envelope’ does NOT exist. In other words: Mortgages can not be dissolved by sending the house keys to the bank — banks in Europe are more prudent when loaning to people, thereby protecting those that don’t have the means to pay back their debts. Some countries even have special guarantee funds to cushion mortgage defaults and so on.

Even more remarkable for Americans may be the fact that Europeans in general don’t like to be in hock and prefer to save before purchasing luxury goods. We have a positive savings rate (as does Japan). The US has the reverse: a per capita (credit card) debt in excess of 20k. Plus a national per capita debt of over 50k because of the overspending of its government.

Europe’s governments are basically social-democratic, in the sense that the state provides for at least a few basic needs, preventing inhabitants to drop to sub-existence levels. They also have national debts that are regulated to be within managable bounds.

Americans may call this socialism, I like to call it social, because it is anti-social to burden the coming generations with financial debt as well as an environment that will be damaged beyond repair. I still remember how aghast I was the first time I visited the US when I rode the bus from the 42d St Terminal to Newark Airport: the desolation and the pollution of the industrial estates I saw was beyond anything I had seen before… (AD 1980).

Because the US are a huge factor in international trade, the rest of the world has to pay for their foolish ways and the excessive avarice of their bankers, businessmen and politicians. Our only solace will be that this recession will be shorter for us than for it will be for the American people, because we have more financial reserves and the financial sector is far less important here. Too bad that people who are completely innocent will suffer the most (the poor masses of Africa, Asia and South America).

I am sure the next president will be a lot smarter than the present one — let’s hope he will do a better job (and even that is a no-brainer)…

. . .
Bert Vanderveen BNO


hrant
3.Oct.2008 3.11pm
hrant's picture

No matter where you are: learn Mandarin fast.

hhp


charles_e
3.Oct.2008 7.29pm
charles_e's picture

Burt — “we” Americans all get tarred with the same brush. Here is another true story about Americans that is just as typical: When my father turned 66, he bought a refrigerator on time (i.e., charged it), to see what that felt like. He decided he didn’t like the feeling & paid it off the next month.

From my perspective, it was a western-world-wide change in attitude that started about the 1980s that ruined things. I know, every older generation complains about the younger ones . . .

People don’t take it seriously, but as an observation, monarchies seem to do better than democracies. The pattern with a monarchy seems to be “a good one, a bad one, a good one, a bad one . . .” — a pattern rarely achieved in a democracy. The only trick with a monarchy is to be born during a good one.


hrant
3.Oct.2008 10.02pm
hrant's picture

Amen brother.

People don’t take monarchy seriously because people believe what they’re told to believe, and politics is subject to fashion just like anything else. The denialism concerning the inadequacy of democracy is in fact precisely democracy’s final “closure”, fostering a hermetic system where people think they’re in control of their societies/lives, naturally developing an aversion to seeing the fatal flaw: that people are qualified to cook, build houses, make fonts, serve food, etc. and not qualified to grasp politics. If one wants to grasp politics, one must be trained to be a politician.

Democracy thus seals the fate of the poor peons who are perpetually voting, expecting improvement, because, after all, they’re the ones making the choices, big and small. People don’t like admitting they don’t know what they’re doing. So what becomes very difficult for them to see is that the choices they’re given are pre-determined to avert true change, to avert true divergence from the hermetic plutocracy they’re stuck in. Essentially, they get to choose between “Original” and “Mint” toothpaste. In contrast, monarchy is easier to fix because when it’s bad there’s a groundswell of palpable discontent where nobody is being fooled, and this discontent will eventually explode in the face of the tyrants. That might sound necessarily bloody (which is not always the case) but is a short spurt of violence not preferable to interminable servitude? Democracy is the slow death of dignity. And the more hermetic a democracy, the more likely that change must -and eventually will- come from outside.

hhp


charles_e
4.Oct.2008 6.04am
charles_e's picture

Hrant, well, to somewhat tie this to the original post, what sells well (i.e., getting elected) isn’t often what is best for a task (i.e., running a government).

What democracy did solve was the succession wars. Rome wasn’t the only country to fall prey to these. And certain present governments excepted, democracies do seem to generate fewer & shorter wars. You can tell Johnnie Commoner he has to lay down his life for the good of the wealthy only so often, and for a shorter length of time.

But Hobo is a high price to pay for these benefits, as is the font-of-the month club attitude amongst graphic designers. Of course, that whine presupposes you’re a type user rather than a product hawker.