Thanks! The text under the hairline appears only when the space is suﬃcient. Otherwise it is without the
Looks really elegant and strong! A few more really insane things to think about. Consider the signiﬁgence of the rule and it’s realationship to UnternehemensGrun and the small tagline below it. To me it feels like the rule needs to move slightly downward. But don’t just eyeball it, use a grid to help you eyball it. IMPORTANT: How have you determined the vertical relationship of the logo, to UnternehmensGrun, to the hairline, and then to the small tagline? If you haven’t already, it might be nice to use the grid for the logo and expand it downward to accomodate the additional taglines,and hairline rule. magic eyes, I’m a pool hustler not a designer.
Hi David, this is the underlying grid structure(here without helplines) *before* scaling down the ug-ligature a little bit. I thought the ballance between ligature and tagline would be better by scaling down the ligature. But
And here is another possible, more advanced grid structure: Oliver
Hmmmmmm, now the logo looks perhaps too far away from the ligature. Solve it with the more detailled grid system:
I like your thinking, however, The ligature/logo still seems a little large compared to the tagline. I do like the relationship of the 2nd tagline to the main tagline. Consider the SAME proportionary relationship of the Ligature to the 1st tagline and then to the second tagline. It appears that you have made the the x-height of the second tagline 1/2 the x-height of the UnternehmansGrun. So why not make the x-height of UnternehmensGrun 1/2 the x-height of the ligature.(the u portion). Try it, who knows. If it works you will then have a direct proportionary relationship between A,B,and C.
I think it is hard to critique with such little space around the mark. If possible, could you add more white around the entire thing for better viewing.
Hi, I am very busy for the moment. I continue working on the logo at the end of the week. Oliver