Hmmmmmm, now the logo looks perhaps too far away from the ligature. Solve it with the more detailled grid system:
I like your thinking, however, The ligature/logo still seems a little large compared to the tagline. I do like the relationship of the 2nd tagline to the main tagline. Consider the SAME proportionary relationship of the Ligature to the 1st tagline and then to the second tagline. It appears that you have made the the x-height of the second tagline 1/2 the x-height of the UnternehmansGrun. So why not make the x-height of UnternehmensGrun 1/2 the x-height of the ligature.(the u portion). Try it, who knows. If it works you will then have a direct proportionary relationship between A,B,and C.
I think it is hard to critique with such little space around the mark. If possible, could you add more white around the entire thing for better viewing.
Hi, I am very busy for the moment. I continue working on the logo at the end of the week. Oliver
> Have you tried any variations to the “u-g” yet? No, not yet. I want to start at weekend. First I would like to collect impressions / ideas / thoughts / suggestions from the pros of this board here :-)) … > I don’t think there is any need for a sun representation … Good idea. But does this
I’m not sure that a cartoon induced friendly fresh look appeals to most politicians, but I might just be stereotyping the target by what I’ve been around
Hi, here are my ﬁrst attempts. Don
I like the ug combo but loose the sun. It doesn’t read anyway. Seriously consider going upper and lower case with the name. Its long and small caps make it even longer.