Type Out of Context? Lucky Charms.

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Chris Keegan's picture
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Joined: 11 Nov 2002 - 3:40pm
Type Out of Context? Lucky Charms.
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I was surprised to see Process Type Foundry's Locator Display on this box of Lucky Charms. I'm not sure whether it works or not, but I am sure I never would have thought of using it in this situation.

Simon Daniels's picture
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Joined: 11 Apr 2002 - 6:37pm
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>I was surprised to see Process Type Foundry’s Locator Display on this box of Lucky Charms.

Both General Mills and Process are based in Minneapolis - might be a connection.

Tom Hodgins's picture
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Joined: 10 Mar 2008 - 9:36pm
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EEK! it looks so weird! In canada every package is bilingual english/french.

Y'know, our packages are cleaner than that too...

Something I noticed walking through American grocery stores is that, even thought they only had 1 language to deal with, they english-only packaging was WAY more crowded and busy than our Canadian bilingual packagine (and I'm also not a fan of american typography, much more 'novelty' than 'style' for my taste.

The only clean and legible packages in the US were multi-national copmanies, whose designers would have had to design multi-lingual packaging in other countries (canada, europe) like Kraft, Knorr and others like that.

I wonder, is our bilingual packaging in Canada busier and more loaded down than European Multi-lingual packaging? I know one of the impediments here are the 'equal representation laws' that require english and french to have (often times) equal point sizes, even though the french runs 20% longer on average.

It might be nice to have predominantly english or predominantly french packaging, with some bilingual elements.

Sorry about this whole thing, it's just so foreign *not* to see le french

Simon Daniels's picture
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Joined: 11 Apr 2002 - 6:37pm
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"packagine" is to packaging what margarine is to butter?

Tom Hodgins's picture
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Joined: 10 Mar 2008 - 9:36pm
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haha, I can't believe it's not packaging!

Eric Olson's picture
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Joined: 15 Feb 2002 - 12:06pm
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>I was surprised to see Process Type Foundry’s Locator Display on this box of Lucky Charms.

Me too!
I think the same white calcium/vitamin banner is applied to many cereals so it tends to look a little plunked into place.