There's a hole in my typeface, dear Vera, dear Vera

Si_Daniels's picture

http://www.ecofont.eu/ecofont_en.html

"The inventive designing method of the Ecofont - ommitting spaces in each
letter to decrease the black surface of the letter and thus save ink by printing - is intellectual property of SPRANQ creative communications, Utecht, The Netherlands. Imitation of this technique is prohibited."

Ray Larabie's picture

Huh. I never realized I was saving the planet too. Where do I get my retroactive government grant? Jimi should get one too.

Mark Simonson's picture

AppleWorks? What decade is this from? Or does it not work with iWork?

Si_Daniels's picture

And a medal for Michael Harvey... http://www.myfonts.com/fonts/adobe/studz/

dezcom's picture

How shortsighted he was. He should just print in Braille which uses no ink at all, that would save 100% of ink.

ChrisL

blank's picture

At least it was designed in the Netherlands so there won’t be an AIGA award to roll my eyes at.

dezcom's picture

Si, Here is another option for you:

ChrisL

will powers's picture

Thanks, Chris:

That's one of my favorite lettrforms. I wonder if it is widely used outside of the USA, where it is very common.

powers

dezcom's picture

Surely in Iraq and Afghanistan.

ChrisL

Rob O. Font's picture

"Surely in Iraq and Afghanistan."

Not likely, the holes shown above were made from the front of the sign.

Cheers!

dezcom's picture

LOL!!!

ChrisL

speter's picture

And the top of the sign is bent from having a shoe thrown at it. (Size 10, I believe.)

Dan Gayle's picture

So, Holy Fonts are the new hotness? Time to break out Fontlab and start adding holes to helvetica.

Isn't this kind of dumb anyways, since most ink is soy based now? Or so I thought....

Si_Daniels's picture

>And the top of the sign is bent from having a shoe thrown at it.

Maybe they were aiming at the Bush behind the sign?

dezcom's picture

Ahhh, so they were Bush whackers!

ChrisL

russellm's picture

they've been doing that for years in the sign biz

(I was looking for the tip off that that site is a joke, but there doesn't seem to be one. )

-=®=-

Si_Daniels's picture

>I was looking for the tip off that that site is a joke

It could be that we're missing it. Perhaps the humor is just too subtle or too Dutch for us to comprehend?

BlueStreak's picture

Do the Dutch do something like April Fools in December?

Si_Daniels's picture

I think it's more of a year-round thing.

Si

dezcom's picture

Or maybe just an occasional Dutch Treat :-)

ChrisL

BlueStreak's picture

I've heard a rumor that the Swiss are working on a new low fat cheese. It reduces fat by placing holes in the cheese.

grntwlkr's picture

Wouldn't setting with a thin type like helviteca light save more ink?

Si_Daniels's picture

Probably. Wasn't there a recent thread from a sign-maker asking about ink-saving typefaces?

innovati's picture

Don't most printers have an 'economy' mode which in effect, turns every printed piece into a low-ink solution?

As far as I understand, couldn't just using environmentally friendly inks be a better solution than trying to reduce them at severe cost to anything we actually bother to print?

I mean, it's one thing to be conscious about the ink you're using - I can't possibly forget and I can't allow myself to be wasteful of it, but to sacrifice everything in a vain attempt to minimize the ink used to me seems like tokenism

Is this the Yellow Ribbon on te back of my car, for eco-minded people who don't really want to make a difference, just look like they do?

Could these people be pushing for adoption of newspapers and Magazines in PDF and advocacting a trend away from print for people who don't need print instead and reduce the mount of ink that way?

russellm's picture

Couldn't one simply reduce the point size? Say from 10 to 5, or even less. That reduces both paper and ink consumption by at least 75%.

It would be totally worth the inconvenience and eye strain.

(I'm patenting idea that by the way, so don't don't even think of trying it.) #<|:o)

-=®=-

russellm's picture

Oh yea... And eleiminate spaces. That will save time as well.

-=®=-

blank's picture

There are plenty of better options than a holey font, but this is really just another lame greenwashing attempt by a firm trying to impress clients.

speter's picture

How about blind printing for ultimate ink savings?

Jos Buivenga's picture

Just a publicity stunt indeed. But they pulled it off ;-)
Some "facts" --> http://farlukar.110mb.com/stuff.php#ecofont

kosal's picture

Wasnt Vera designed for screen?

Si_Daniels's picture

>Wasnt Vera designed for screen?

Yes Vera is a somewhat less hinted version of Prima Sans which was originally developed for Netscape as a Verdana challenger.

Rob O. Font's picture

"There are [] better options than a holey font, [] this is [] another lame greenwashing attempt[]."

Why? It is automatic, and beside printing not being the greenest form of communication, this works. How many graphs are chewed up to make that graphite toner, not to mention the electricity saved not charging that portion of the page? It's bind moggling.

Cheers!

Si_Daniels's picture

David, surprised you weren't interviewed for this AP piece...

http://www.google.com/hostednews/ap/article/ALeqM5jtLQxmtanjrUBlpH2V0YBh...

Zara Evens's picture

Let's not forget Herr Spiekermann once tried saving the planet with FF Mt, by just throwing away the vowels.

http://typographica.org/001087.php

dezcom's picture

One of my favorites, Zara!

ChrisL

russellm's picture

@ Zara & Crhis... about Erik Spiekermann's FF Mt

When I first saw FF MT, I thought it was hilarious, so I downloaded and installed the font right away. (I actually had very sound proffesional humourous distraction required here reasons at the time)... Around the same time, I was uninstalling a bunch of fonts that I had no use for use.

Then... Time passed. My dentist asked me to re-design the sign I'd done for her before. It was basically an editing job, but changed fonts. I did the work in the same file the previous version was in so I could show her a quick "before and after"... Mean-time, unbeknownst to me, one of the fonts I'd deleted was the one I'd used in the old design. For some reason, the god's chose to make FF MT the default fall back-up font for that file... In the event that to one I'd originally specified should be unavailable. She looked at it for a few seconds ("Dr. Lbvk Dntst..." and said, "Um, Russ, I think there might be some spelling mistakes there"...

-=®=-

dezcom's picture

No spelling mistakes there, Russ, just an effort at conservation :-)

ChrisL

speter's picture

Dr. Lbvk Dntst

That's exactly what it sounds like midway through getting a filling.

russellm's picture

DARN!

I never thought of that... FF MT is the perfect typeface for dentists' signs.

(FF Mt, by the way, is FF Meta with no lowercase vowels, which Erik Spiekermann put out a couple of April fools ago.)

-=®=-

HaleyFiege's picture

Why not just use a light typeface?

Or make a website instead.... :)

colaboy's picture

sorry to bump this but couldn't resist after reading the FAQ:

Is there an Ecofont serif too?
The Ecofont is (also) intended for business purposes. In business environments the sans serif Verdana - on which the Ecofont is based - is often used.

The link Jos posted explains the lack of a serif holy.

Daniel

Nick Shinn's picture

When I started a green marketing company in the '80s, one of our precepts was smaller ads.
Perhaps not surprisingly, the experts in small space advertising didn't last long.
Large corporations and their agencies (and those that aspire to greatness) feel obliged to book large-space ads, with lots of creatively leveraged white space of one colour or another--anything else would be beneath the dignity of their market position.

Chris Dean's picture

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