Aveda -form typeface

Hello,
I'm interested to know if anyone cal help me identify this typeface.
It is from a form used in Aveda Concept Spas.
Thanks so much!
Jenna

Comments

Luc de Groot’s TheMix

Do you know of a font that may be similar without the hefty pricetag?

No. Not a semi-slab like that.
Caecilia would be a pure slab alternative.

How many weights/styles do you need? TheMix Basic Plain can be had for $50.

Here’s a very nice humanist slab for those with a small budget: Silica, 6 weights for $49. Yet no OpenType format and no Italics, though.