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The attached monogram was done for a client over a month ago. They were happy with it, though they are currently exploring conventional logos and marks.
It is possible they will come back this. But either way, I am not quite satisfied with it and would love the assistance of some expert eyes and feedback on how I might make this a stronger mark.
It began as a hand-drawn sketch in outlines. I then filled in the letterforms and cleaned up. It's a fairly odd and cramped intersection of shapes, but while it feels a little imbalanced now, I think it has potential. My own eye tells me that it's the W (in part) that is throwing it off…
It is supposed to read WBS, though I'm not sure the hierarchy matters all that much.
Thank you,
—Matthew
| Attachment | Size |
|---|---|
| wbs_monogram_crit.pdf | 868.6 KB |
21 Dec 2008 — 10:56pm
The B and S are beautiful. Do not change them if you can help it. The rigid W just doesn't go. Remove it and draw a new one that is curvy and fits comfortably into the spaces. If you can, make the side arms of the new W reach up and curl over the top; this would help it seem more like it could be first.
22 Dec 2008 — 8:52am
mmmmm monograms. Looks good. I generally like hierarchy though. I like cerulean's sugguestions!
7 Jan 2009 — 7:49pm
Thank you both for your feedback. I've been extremely busy, but will get to this again soon. I agree about the comments on the W and am excited to implement.