NY Times - The Lives They Lived

Sharon Van Lieu's picture

I love the lettering in this piece. Check out each person listed - the lettering is beautiful.

The Lives They Lived

Sharon

dezcom's picture

Canada Type strikes again :-)

ChrisL

Sharon Van Lieu's picture

Is that a font?

dezcom's picture

yes! Notice under the image: Typeface design by Patrick Griffin/Canada Type.
It may be Treasury:

http://new.myfonts.com/fonts/canadatype/treasury-basic/

ChrisL

Sharon Van Lieu's picture

Thanks Chris. I hadn't noticed the attribution.

Sharon

Ricardo Cordoba's picture

They featured it throughout the interior of the issue as well: large numbers for the table of contents, and large first names for each person who got an article.

Sharon Van Lieu's picture

Yes, those names are definitely not Treasury. I wonder what they are.

Sharon

Ricardo Cordoba's picture

It might be something the NYT magazine commissioned for this issue -- i.e., it might not be for sale anywhere.

pattyfab's picture

The Times magazine frequently commissions original fonts.

boardman's picture

I was in New York this weekend and saw the issue. It struck me that the lettering succeeded in capturing the idiosyncrasies of those individual lives lived within a common framework, which was the typeface itself combined with our shared understanding of it (e.g. reading). Very moving work.

Interesting to compare it to Shepard Fairey's graphically intensive cover of Obama for Time's Person of the Year, for example. Both aim to capture the spirit of and urgency of individuals but they do so in very different ways.

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