They featured it throughout the interior of the issue as well: large numbers for the table of contents, and large first names for each person who got an article.
I was in New York this weekend and saw the issue. It struck me that the lettering succeeded in capturing the idiosyncrasies of those individual lives lived within a common framework, which was the typeface itself combined with our shared understanding of it (e.g. reading). Very moving work.
Interesting to compare it to Shepard Fairey's graphically intensive cover of Obama for Time's Person of the Year, for example. Both aim to capture the spirit of and urgency of individuals but they do so in very different ways.
27 Dec 2008 — 9:31am
Canada Type strikes again :-)
ChrisL
27 Dec 2008 — 10:23am
Is that a font?
27 Dec 2008 — 10:46am
yes! Notice under the image: Typeface design by Patrick Griffin/Canada Type.
It may be Treasury:
http://new.myfonts.com/fonts/canadatype/treasury-basic/
ChrisL
27 Dec 2008 — 10:55am
Thanks Chris. I hadn't noticed the attribution.
Sharon
28 Dec 2008 — 8:39pm
They featured it throughout the interior of the issue as well: large numbers for the table of contents, and large first names for each person who got an article.
29 Dec 2008 — 8:05am
Yes, those names are definitely not Treasury. I wonder what they are.
Sharon
29 Dec 2008 — 8:31am
It might be something the NYT magazine commissioned for this issue -- i.e., it might not be for sale anywhere.
29 Dec 2008 — 10:52am
The Times magazine frequently commissions original fonts.
29 Dec 2008 — 7:45pm
I was in New York this weekend and saw the issue. It struck me that the lettering succeeded in capturing the idiosyncrasies of those individual lives lived within a common framework, which was the typeface itself combined with our shared understanding of it (e.g. reading). Very moving work.
Interesting to compare it to Shepard Fairey's graphically intensive cover of Obama for Time's Person of the Year, for example. Both aim to capture the spirit of and urgency of individuals but they do so in very different ways.