I am working on a print banner for an online music store.
This banner will primarily function as a roll-out signboard when the client sets up a booth at bazaars, etc. Approximate dimensions: 850 x 2000mm (33 x 78 inches)
The brief - Something bright, modern, fun, and visually attractive.
Key purpose - Draw customers (youth & young adults) to his booth.
#1: Concepts revolve around a guitar motif. Flames & light streams to convey the effect and energy that music can have on your life.
#2: I replaced the client's logo with a more prominent URL bar, with his approval.
#3: Added 3 little icons depicting 'Music', 'Gifts', 'Books' as requested.
#4: My latest design.
I received a call from him today, he now wants it vertically-oriented.
The icons seemed to detract from the overall feel, so I replaced them.
I feel that type alone is sufficient in communicating the products.
Type: I've chosen Chaparral Bold as I think its friendly appearance works pretty well for the client.
Your thoughts and comments will be appreciated, thanks!
(First time ever posting a project online for critique & comments. A little nerve wrecking!)