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I am starting a photography business and I need my type solution critiqued. I am with the icon since I use it for my graphic design business. I would like to have a sans serif with more character, but I know it can't have too much because it has to match the strength of the icon.

Thanks,
Tom
9 Jan 2009 — 10:04pm
9 Jan 2009 — 10:10pm
I agree with you. The sans is far too generic to be considered for this design.
Do you have a budget for type?
Mikey :-)
9 Jan 2009 — 10:26pm
I always do if it the right fit. Do you have a suggestion?
Tom
9 Jan 2009 — 11:02pm
I think you are right to go with something that suggests it was drawn with the same monoline as your icon... consider Estilo for lots of options in how much character to inject.
12 Jan 2009 — 7:21pm
I suggest Variable as one that might better compliment your logo.
12 Jan 2009 — 9:04pm
Here is what I ended up with:
13 Jan 2009 — 9:36am
Good choice, Tom. I didn't get in the thread until you were done. The forms of the round characters feel more at home with your logo's aesthetic features.
13 Jan 2009 — 12:08pm
Thanks Chris.
13 Jan 2009 — 12:56pm
FWIW I think the end result is perfect. Not a thing to change.
13 Jan 2009 — 12:58pm
I agree, very nice!!
Sharon
13 Jan 2009 — 2:24pm
The icon looks like a 1950s View-Master to me. Is that intentional? It was the first thing I noticed -- it really jumped out. I get the T and C, but still...
13 Jan 2009 — 2:50pm
WOW great image, I think you should go with it!
Go with your gut feeling you will never be able to satisfy everyone here or elsewhere.
Guerrizmo+Design
13 Jan 2009 — 7:29pm
Thank you all for your comments.
Gus, I was raised on raised on retro viewfinders, so I may subconsciously be drawn to that style. I am using a retro color palette on the cards also (This is a work in progress):
13 Jan 2009 — 8:08pm
It's really very lovely work!
13 Jan 2009 — 8:09pm
This is seriously very nice. The lockup and cards look done to me.
13 Jan 2009 — 9:07pm
this turned out exceptionally.
nice work
14 Jan 2009 — 7:02am
Hope I didn't give the impression I didn't like the icon -- I do, very much.
14 Jan 2009 — 8:43am
I didn't get that impression Gus. I like almost anything retro and I am sure I am influenced by it. I like to blend retro and modern (when I can) to make them look cohesive.