Twer it me typedog, I would standardize the spacing between the letters (give them some air), and then I would futz with the "counters," or interior spaces (open them up!!!), to reflect the spacing. That may counter the unfortunate double r's and z which unfortunately bring quite a bit of space to the equation. What I am saying is that there needs to be some daylight! You could probably heavy up the horizontals of the z's a tad also.
Front: IMO there is no apparant relation between the upper and the lower half. No shared margins etc. Also the lower part is somewhat floating in space.
Typerror and Bert both make good points...and I would suggest you definitely check your kerning on GUERRIZMO. I would also maybe bump up the weight of the rest of the text, because it looks mighty thin compared to your heavy type logo. For the G on the back, have you thought about using the same type as you have on GUERRIZMO? Throwing in a third typeface, like you have done, really separates the card into a Front and Back, instead of seeing this card as one complete unit.
11 Jan 2009 — 5:55pm
Twer it me typedog, I would standardize the spacing between the letters (give them some air), and then I would futz with the "counters," or interior spaces (open them up!!!), to reflect the spacing. That may counter the unfortunate double r's and z which unfortunately bring quite a bit of space to the equation. What I am saying is that there needs to be some daylight! You could probably heavy up the horizontals of the z's a tad also.
Michael
12 Jan 2009 — 6:44am
Front: IMO there is no apparant relation between the upper and the lower half. No shared margins etc. Also the lower part is somewhat floating in space.
Back is nice.
. . .
Bert Vanderveen BNO
12 Jan 2009 — 10:39am
Typerror and Bert both make good points...and I would suggest you definitely check your kerning on GUERRIZMO. I would also maybe bump up the weight of the rest of the text, because it looks mighty thin compared to your heavy type logo. For the G on the back, have you thought about using the same type as you have on GUERRIZMO? Throwing in a third typeface, like you have done, really separates the card into a Front and Back, instead of seeing this card as one complete unit.
Good luck!
12 Jan 2009 — 12:12pm
Thanks for the advise people, There are only two font families in the whole design. I will rework with the suggestions.
bert_vanderveen
I intended to make the card as simple as possible because I not only work with younger people I also work with older business people.
Guerrizmo+Design