gagosian poster

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Mario DeVivo's picture
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Joined: 25 Sep 2006 - 5:51pm
gagosian poster
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looking for an id on this poster designed by graphic thought facility and peter saville. thanks for the help once again.

Nina Stössinger's picture
Joined: 19 Jun 2006 - 3:01pm
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Um… Helvetica bold.

Edit: OK, that was too quick, it actually wasn't *that* easy … the a, k, and w differ.
I am officially hanging my head in shame.

Florian Hardwig's picture
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Joined: 18 Feb 2007 - 6:41am
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Could it be Unica?

Nina Stössinger's picture
Joined: 19 Jun 2006 - 3:01pm
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Ohh. Very good. Yes, that would explain the "k".
Looks like this could very well be it. Exciting stuff!

Thomas Binder's picture
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Joined: 13 Jan 2006 - 9:04am
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The typeface and the treatment are looking very Helvetica international 60s style. So why they didn't use Helvetica instead of being "that smart". Sick grafic designers, haha.

Nina Stössinger's picture
Joined: 19 Jun 2006 - 3:01pm
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So? Swiss/International style was more than Helvetica. And Unica is "very Helvetica looking international 60s style", just without being Helvetica (and without being as overused as that). I think it's great.