Brandy / Desing & Comunication Studio

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Martin Sommaruga's picture
Joined: 12 Mar 2004 - 6:55am
Brandy / Desing & Comunication Studio
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hello, as u know is hard to create a brand for my studio. i,m just brainstorming
plese give your advices.
what do u think about the “Brandy” name and that first look?



thanx a lott


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Joe Pemberton's picture
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Joined: 8 Apr 2002 - 3:36pm
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[ This thread has been moved to Critique > Logos / Corporate ID Design ]

S's picture
S
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Joined: 18 Jun 2004 - 8:00am
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Not bad.
Will there be additional text? Subline?
Is the connotation to liqueur dangerous?
You will have to make the dark B in the white circle bolder.


Soren O

ian parkins's picture
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Joined: 26 Jul 2004 - 5:02am
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the moment i saw it i thought GE, but that is perhaps more a statement of their ability to put their brand out there than any real similarities.

the ‘ra’ feels a bit loose, but i really like the colour palette.

are you using the same typeface for smaller copy?

cristian gonzalez's picture
Joined: 26 Nov 2002 - 11:00am
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some how to me, the font does not fit well with the “button”, you should try another one and try to see in wich ubication fits better with the circle.

i also like the color and the simplicity, but why BRANDY, is there a relation with the liquiour? if it is, yo should treat the concept with a more creative-graphic way, if there is not a relation your graphic identity should work better on telling me that you are a design studio, because right now it more looks like an hotel card to me.

let me know if my english works for you, if not maybe i can post it in spanish.

keep the good work

CG

Chase J Goitia's picture
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Joined: 12 Apr 2004 - 11:14pm
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That circle-B marque reminds me of Belk and Boscov’s department stores. I also agree with Cristian that the sans face doesn’t mesh with the logotype; a serif face might work better.