ID this sans

Errr, found this on a box on the wife's side of the medicine cabinet. Reminded me vaguely of Twentieth Century but not quite it....

Comments

Looks like Avenir, but the G is different.

Oh wait, it's the wonderfully charming, Nobel.

Looks like Verlag from H&FJ.

[EDIT] Nah. It’s not.

@Jan you were right about Tobias Frere-Jones having his hands on it.

Looks like you’re right, Paul. Nice find.

It's a favorite of mine. The R's gave it away.

Thanks comrades!