Life is Good font

Does anyone know what the font is that is used for the logo of the "Life is good" company and t-shirts? Here's a link: it's the blue & white logo in the upper left corner of the page.


I don't think that's a font. Each i and o is different.

Hm... how about the font used in the headers (women, men, headwear, etc.)?

It's probably a custom typeface.

It is custom artwork. See this thread and thsi one, too for reasonable substitutes.