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citroen corporate typeface
Posted by seml in
13 Feb 2009 — 4:17am
13 Feb 2009 — 4:17am
Recently citroën has redesigned its identity. I believe to have achieved some innovation, though "Créative technologie" removes the french accent out of the brand (on purpose?)... But I'm interested in finding out what is the corporate typeface, that seems to work very well with the logo's typeface and personality of the brand.
Thanks.
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13 Feb 2009 — 4:45am
I don’t think that the wordmark is well made, looks cheap and greasy.
And the chrome boomerangs ... It’s all Landor’s fault.
I don’t see how the new corporate face matches with the wordmark, the latter being a horrible constructed collection of letters.
13 Feb 2009 — 6:04am
I didn´t mean to discuss either I like it or not. I was just interested in the typeface used for copy, because, to be honest, it was the only thing that caught my attention. ;)
The only link is the rhythm of the curves in the N's and so on.
13 Feb 2009 — 6:05am
The curves of the "boomerangs", I mean.
13 Feb 2009 — 6:07am
i guess it's a special typeface designed for the logo, no regular typeface.
i dont even think it is used in another context than in the logo...
13 Feb 2009 — 6:12am
I don´t mean the logotype "citroen", I mean the copy typeface.
13 Feb 2009 — 6:14am
With ‘typeface for copy’ you mean this, right?
13 Feb 2009 — 6:15am
We’ll find out ;-) Most definitely a custom type.
13 Feb 2009 — 6:22am
Yep, that's what I mean... :) though the animations destroy everything using arial...