I've been trying to identify fonts wherever I see them. So much fun!

Titles for TV show Burn Notice - Chalet London 1970
Titles for TV show The Closer - Bembo

Text for The Economist magazines - looks a lot like Palatino but apparently they have a proprietary font called Ecofont. Headings are in Officina.
Text for The Smithsonian magazine - Bembo

L.L. Bean catalog - Cheltenham
Crate & Barrel catalog - Helvetica



I was wondering what font The Smithsonian uses.

Thank you.

I'm curious about The Atlantic too.