Monogram Logo Lectureship Series

Artful As's picture

I work for a university and I've been tasked with designing a logo for an annual lectureship series. The letters are B and C and the name of the thing is very long. I've put together 2 different font choices for the monogram and 2 different options for each. Any thoughts?

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BC Logo.pdf279.08 KB
apankrat's picture

Hmm .. my first impression was that of an acrobatic rock'n'roll or cheerleader stunts, followed by a sports team logo. I'm just not getting an academic lectureship feel from it at all. I think this is because the type is too heavy and interlocking pieces creating an unbalanced 3D effect.

Artful As's picture

Yeah, the athletic thing is big issue on my end. They all look like something you might see on the front of a ballcap or side of a football helmet. The reason I have them interlocking like that is because of the wide open negative space the C leaves when paired with the busy B. Maybe the font choice could fix that. Thanks.

all about seb's picture

Why do you think that you need a monogram at all? Why not simply use a nice text arrangement for the full name?

Artful As's picture

They've asked for a "monogram-type" logo. I tried some other stuff with the initials but nothing really stuck. Again, the C throws the balance off.

nina's picture

Off the top of my head, have you tried putting the "C" to the right of the "B" – maybe connecting or overlapping, though maybe separately, pretty close to it? Depending on the lettershapes, the double right-facing round vs. the single left-facing round might make for some interesting white space tension in between the two.
Alternately, would it be appropriate to consider working with lowercase "b"/"c"?

I agree about the athletics impression your current design gives; I also think the interlocking may be too strong, or forced (and a bit mechanical). It looks like something that might hurt, and that's probably not very motivating for a lectureship series. :-)

blank's picture

You can’t get away from the athletic feel without ditching the slab. That’s just the context you’re working in. Anyway, I think that you need to try some kind of compositions with letters of equal height.

Artful As's picture

Thanks for the help. I'll hit this again.

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