i was hoping for any suggestions or votes on which one everyone likes!
i like the 3rd one in the 1st set. although, it doesn't read elmsemere.
Left column looks like an educational logo, kids-oriented. Middle column looks like a shampoo product line, specifically - Biolage.
Between the options in the last column, the second from the top in the left sub-column looks nice and reasonably appropriate. The bottom three options don't really work for me. I would rather keep 'E' as a mark and render Elmsmere Associates a standalone text (similar to the top set of options in the last column).
I think you should explore more and produce some more ideas that would be different from the ones presented here.
And also tell us what executive research has to do with environment (that trees/leaves imply)...
added a few more.
it doesn't have so much to do with the environment, my client said they like the idea of the elm tree standing for being solid and growing, evolving.
Some steps you should take:
Can't really add much after what Robert said, but for pure curiousity, what is it that Elmsmere Associates do?
I suppose you chose the whole tree/leaf imagery because of the Elm in Elmsmere. If so and you want to stick with it, you might try combining the squared E with one or two leaves as an initial, renaissance style. Or maybe work the tree and its branches in.
The tree version would look great if you simplify it to flat colors with no linework and set Elmsmere in a sans. And track out your caps! Also, convince the client to just use “Elmsmere”. There’s a reason that the Target logo says “Target” and not “Target Corporation”.
I'd argue to some degree with James about not using "associates". Target is a word with a meaning. Elmsmere is not. It all depends on the business they are doing. If it's some environmental company I'd remove associates, if it's some special services (lawyers/real estate etc) I'd keep associates...
Agree with Robert on everything, but just a note to add: if you've got to separate the word in two (like with the magnifying glass) use "Elms" not "Elm". Otherwise you're left with a "smere".