Jason Arber hates all these type designers

In the following article, Jason Arber of Computer Arts says:


Let’s draw a line in the sand and send a message to these evil purveyors of type, telling them that we have enough fonts, thank you very much, and perhaps they could do something really useful, like invent new colours or wear funny hats. In time, and with enough re-training, these poor creatures could become normal members of society.

… No longer will they have to suck the ends of their pencils, staring into the middle distance, trying to come up with a catchy name for their fonts that hasn’t been used before. Bello? C’mon, pal, you can do better than that. Chevin? My grandmother could think of a better name than this bizarre contraction of Chav and Kevin. Ultura? Refracta? Now you’re just making words up.

Talk amongst yourselves.


He makes sense.
Does there need to
another Garamond?

No man is an island unto himself_John Donne

To paraphrase James Montalbano, let's stop writing new poems and new songs, too. I say, who needs more? Enough is enough. Nothin' new under the sun. Bah, humbug!

It feels to me like a wind up.
But either way - one mans trash is another's treasure, and all that.

He's spot on about font naming.

He's just jealous.

If all type designers retire, forging documents will become much easier in the future.

Seriously, I don't think he's serious. No one is forcing people to buy and use new fonts.

Only just discovered this four year old post. And just for the record, I wasn't being entirely serious in my article for Computer Arts, which is hopefully obvious from the tone. I love type, love type designers, and have even designed around forty commercially available fonts that used to be sold through Atomic Type.

Still, it was fun discovering this little conversation!


Glad to hear you're not a Vignelli.