Classic Typeface Matches

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Dan Gayle's picture
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Joined: 17 May 2006 - 7:00pm
Classic Typeface Matches
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In the [[http://typophile.com/node/55454|Best Century]] thread, Nick Shinn mentions that the classic match to Century is Franklin Gothic, which obviously comes from more of a newspaper tradition.

I'm curious as to what other combinations could be considered "classic"?

We have:
Century -> Franklin Gothic
Helvetica -> Helvetica (LoL, those witty Swiss...)

Kristin Dooley's picture
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Joined: 27 Feb 2003 - 11:00am
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In the late 70s early 80s nearly every ad used Futura Extra Bold Condensed for the headline and Century Oldstyle for the text And everything was kerned "tighter than a waterbug's ass". That was the actual terminology we used back at Great Faces. It's been quite a while since I've seen Century Oldstyle used in advertising.