The promise, the reality...
At least Obama is putting those unemployed graphic designers to work. ;-)
Edit - link to PDF http://www.gpoaccess.gov/usbudget/fy10/pdf/fy10-newera.pdf
I’m seriously considering putting together an instructional web site for ignorant/stupid/cheap designers who try to pass off Gill Sans, Avenir, etc. as Gotham. Maybe with man-on-the-street interviews to show that even regular people can spot the difference.
No man is an island unto himself_John Donne
>I’m seriously considering putting together an instructional web site
Rule 1: Set it in all caps
James -- Who said it was supposed to be Gotham? This is the government now, after all, and no longer the campaign.
If I'm not mistaken, they would have needed a special license for embedding Gotham in a publicly published PDF. Kinda doubt the government (or this particular designer) ponied up for such a license.
Missed opportunity for stimulus? ;-)
The cover isn't really the worst part. And the Gill is really saying "we want to be closer to old-Europe" - and there's nothing wrong with that. It's the inside stuff that could have used more care and attention.
The GOP Response...
Can't say I like it. But it does at least look as if a professional designer was involved in the layout.
Some blogger should do a compare/contrast.
Not a very good one. If I had shown up for class with those title pages, widows in headlines, and horrible justification problems on every page I think my professors would have castrated me.
At least they used Miller's curly-footed cap R rather than the flat-footed standard one. That shows someone's looking at something.
Sorry to disappoint you, Will, but in Miller Display the curly-footed R is the default and the flat-foot is alternate -- the opposite of the Miller Text fonts.
So, this demonstrates no particular care on the part of the designers in the above.
I'll be damned. I use the text fonts often. But I think I've never set with the Display weights.
Or . . . Kent, it is the first of April. Are you having a joke at me?
Hm, some photoshophackery going on here?
It's redundant to indent block paragraphs, amirite?
> It’s redundant to indent block paragraphs, amirite?
in most cases, yes.
but it does eliminate the ambiguity which arises
when a new sentence starts at the top of a page.
is that a new paragraph? or not?
this ambiguity increases to total uncertainty
when the last line on the previous page was
as wide as the measure. (_or_ ragged-right.)
honest people can disagree if this is important...
p.s. a 2-column setup on an 8.5*11-inch page...
so they obviously have no idea how to make a .pdf
that works in a friendly way for on-screen reading.