I agree with Sally, the mark is difficult to read. I can maybe see the "l" and "e" without knowing the word. However, I like the exploration you're doing with the type and think that you could be on to something. Taking the idea of the word "pulse" could offer up some interesting solutions. What about establishing a rhythm in the design that helps distinguish one letter from the next. You could play with varying baselines or the idea of alternating letters getting closer and further away. I should also say that I like the way the "s" and "e" are connected in your 2nd example.

Thanks for the feedback. Fair points.

Ty: the rhythm idea is an interesting one. I had played around with the letters expanding and contracting alternatively. Im just finding it quite difficult to get all the letters to flow..

Another possible solution:

alex--i really like the direction of this new logo. much more legible, overall a cleaner more professional logo. i am not quite sure if the variation in dot colors is working -- it is so gradual that is not that noticable . . . it seems as though it would not be noticed unless the logo was quite large, etc. especially the dot in the "p" -- it is hard to notice even when the logo is large.

The first logo is too cryptic, I agree with Sally, that it is very hard to read, especially for an untrained eye. The latest post is much more legible, but still takes a bit too much effort to read for the avarage person. Imagine this logo in use on say a delivery truck, driving at 40mph and people trying to read it in a busy street. Consider all uses from web, signage, catalogs, b/w, color reproduction, etc... and think about this from the userbility
aspect of the design versus the creative/artistic aspect.
I did design for a similar type of client last year. Simplicity is
sometimes the best approach. Like all work it is important to consider end user/consumer instead of just delivering something client/company likes. You are in the business of solving communication issues and not an artist. Consider how this company would grow with the identity you create. Test it
in black and white. small and large scale, blur it a bit to see how it would be recognized by someone with poor eyesight, dyslexia, etc...You can charge more money with this approach and make you business more profit, ands serve your client's needs better.
As for what you have done so far. It is very nice and artistic and I personally like it, even though that really doesn't matter.

Scott: The Flexform logo is really nice.

Im still working on the project. The logotype that has been chosen by the client is
much more simple and legible. It still, I hope implies meaning, being both structural and pulsing.

The final logotype is reversed out of a colour block and bleeds off the left of all stationary items.

Scott, Im glad it got across that meaning.

The end section is cut from the colour block and placed above the contact details at the bottom of A4 correspondance etc.. And also above the text on the reverse of the business card. Im using the removed bit from the "e" as a building block which is placed elsewhere to balance the design.