Wired Magazine and Puma Typeface

any ideas?


Is it true that I stumped the typophiles

Ummm... there are quite a few typefaces in Wired.

I'm sure Puma uses quite a few as well across all their marketing materials.

Can you be more specific?

Don't see any sample …

Just two wild guesses:
H&FJ Vitesse or Blender for Wired. At least, those came up a couple of times before.

And Puma – the wordmark?

That’s probably custom. I can imagine you could find something similar here:

Maybe what he means is images on this thread.
I cannot see one of the two though.