Wisconsin's new logo & slogan controversy

Primary tabs

15 posts / 0 new
Last post
Jonathan Evenchen's picture
Joined: 27 May 2008 - 12:39pm
Wisconsin's new logo & slogan controversy
0

Take a look at these...

http://news.yahoo.com/s/ap/20090317/ap_on_re_us/rebranding_wisconsin

http://news.yahoo.com/nphotos/slideshow/photo//090317/480/e8a0be256b6d48...

What do you guys think? First the logo itself, then the slogan.

Do you see a problem with the slogan "Live like you mean it"? I know its been used time and time again by many institutions, but I don't think its a big deal. I think the logotype is very interesting...don't know if I necessarily like it, but interesting. What do you think?

Jon E.

Blank's picture
Offline
Joined: 25 Sep 2006 - 2:15pm
0

Do you see a problem with the slogan “Live like you mean it”?

Isn’t Wisconsin a little too relaxing for that slogan? I guess there are some rough parts of Milwaukee, but other than that…

As for the logo, it’s too busy. And I have no clue what is going on with that weird flourish on the W.

Jonathan Evenchen's picture
Joined: 27 May 2008 - 12:39pm
0

Yeah, I don't know what they made such a big deal out of it.

I agree with you about the logo, it is busy. It almost looks like a sideway 1 on the W. I kinda like the typographic treatment on the N though...

JonE.

Dan Gayle's picture
Offline
Joined: 17 May 2006 - 7:00pm
0

Wisconsin? Live like you mean it?

Wow. Never would have crossed my mind.

Maybe, "Live like your ancestors", or "Live like you would like to live if you didn't have to work at a non-agricultural job".

Or they should just go all the way:

"Wisconsin. The home of the Green Bay Packers."

Dan Gayle's picture
Offline
Joined: 17 May 2006 - 7:00pm
0

By the way, I love Wisconsin. It's like Minnesota, except with the benefit of not bordering North or South Dakota :)

Alex Pankratov's picture
Offline
Joined: 24 Nov 2008 - 11:50pm
0

They stole [[http://typophile.com/node/55633|my idea]] of the V treatment .. lol :)

Logo-wise I think the color choice is awful. It's like a youthful logo that is meant to appeal to a geriatric audience. And what's with the dot after a (lowercase) slogan ?

It is however memorable. So one may argue they have achieved one of their rebranding goals.

Ignacio Martinez's picture
Joined: 26 Jul 2003 - 11:00am
0
Will Powers's picture
Offline
Joined: 16 Jun 2005 - 10:32pm
0

Hey, Dan Gayle!

Wisconsin has better Limburger cheese than is made in Minnesota. The house beer at our place is from Wisconsin: Huber Bock. The rolling hills of Wisconsin and Wisconsin's Mississippi bluffs are wonderful.

Keep in mind that I work for the Minnesota Historical Society.

& without the Dakotas I'm not sure where I'd go on my April bird-watching trip.

Our new state slogan: "Live Life Like You're Between the Dakotas and Wisconsin."

powers

Jonathan Evenchen's picture
Joined: 27 May 2008 - 12:39pm
0

lol epsilicon, they did steal your "V" treatment...I agree, though I think its memorable in a bad way.

Thanks, Ignacio! I was wondering what font that was.

JonE.

bbenne10's picture
Offline
Joined: 20 Mar 2009 - 9:47pm
0

I have to agree that the message conveyed by the mark is mixed. The colors are...static to say the least, but the typeface, it's treatment, and cartwheeling guy convey motion. The placement of the tagline seems arbitrary and the content ('live like you mean it') doesn't seem to mesh with most people's idea of Wisconsin - even if it hadn't been used before by others.

That being said - the colors aren't bad for a mark regarding Wisconsin, just for use in THIS mark regarding Wisconsin.

This whole thing looks rather rushed to me.

James Arboghast's picture
Offline
Joined: 20 Sep 2005 - 1:09pm
0

I'm giving it a score of minus three stars. It's a total failure and a piece of shit. The slogan is pallid and insulting.

j a m e s

Hrant H Papazian's picture
Joined: 3 May 2000 - 11:00am
0

James, those are understatements.

hhp

dl's picture
dl
Offline
Joined: 3 Aug 2007 - 8:27am
0

$50,000?!!

I was thinking the cartwheel guy looked an awful lot like the clipart vector image I used for a pro-bono project. I went with clip art to keep my costs down.

Andreas Stötzner's picture
Joined: 12 Mar 2007 - 10:21am
0

From a typographer’s point of view I can only say: that logotype is just a botch. Poor country.

David Berlow's picture
Offline
Joined: 19 Jul 2004 - 6:31pm
0

"It’s a total failure and a piece of shit." & "Poor country."
Wow! Take a look at this ugly label:
http://www.wisconsinmade.com/gift-ideas/Babcock-Hall-Ice-Cream-4-Pints-2...
And don't ever, ever, ever, ever, open one of these things up, ever, 'cause what's inside is even worse.
Let me handle the whole state, please stand back, stay way beyond the Illinois state line.
Cheers!