Just another sans – Bruna Grotesk

hn2o's picture

Hello Everybody,

I thought I'd share another thing I'm working on with you. I started this a while ago for a rather big client who gave me a VERY specific and limiting briefing, which is why this typeface deliberatly borrows elements of Helvetica, DIN and Eurostile (!!). This is nothing I'd normally do, but I tried to have fun with it and somehow find a way to make this worthwhile, and in the end I really started to like this.

When the job finally didn't happen, I stopped working on this, but now I have a client who wants to use this , so I have to finish at least the light style.

Any comments are highly appreciated...


Bruna_Grotesk_1.pdf53.71 KB
Bruna_Grotesk_020709.pdf61.05 KB
Quincunx's picture

I think it works well, apart from the lowercase a. It looks too much forced into the grid, in my opinion. Especially apparent in the heavier weights (in the light version it isn't really that bad).

Personally I like the Eurostile influence, to be honest. Maybe it prevents it from becoming just another grotesk.

And on a sidenote, really a coincidence; I used a very similar text for a specimen I made a while ago. With electromagnetic oscillating thermoplastic generators, etc. ;)

hn2o's picture

Thanks for your comment,

I think you're right about the "a", I like where it's going, but it DOES feel a little forced. To be honest, the only style I really worked on, is the Light (because that one was initially required), the rest was quickly done in one afternoon. Anyway, I'll try to refine it...

Does anyone think the S is too wide? I've just looked at it too often, I guess...


Dan Gayle's picture

I like it, and I second Quincunx' comment about the Eurostile influence. To be honest, do we need another grot that looks the same as the rest? Yours has a more industrial feel to it that I think works well.

And I'm a sucker for light weights :)

Sindre's picture

This is going to be a great typeface! I think the lc a of the light works perfectly fine, perhaps it needs a little thinning towards the terminal, but I agree that the bold a needs more work.

I think the n, m and h shoulders perhaps need a little attention, I would have tried opening them a little bit more, perhaps by moving the center of the curve just a tiny bit to the right.

Have you considered alternative ways of joining the k and K arms to their stems? Your solution works great, though.

I think the S is as wide as it should be, but I'd have another a look at the curves, I think there is some very slight disharmony between the upper and lower part of the glyph.

To these Norwegian eyes, the Å with the ring joined to the A looks weird. I know a lot of typefaces do this, but to us Scandinavians, it's just wrong. Also, the eth doesn't work. (I read Old Norse, so I am very used to eths, thorns and o with ogoneks.) Have a look at Gunnlaugur Briem's advice.

Please take these suggestion with several grains of salt, I'm a beginner at typedrawing.

I have to say I'm quite envious of this typeface, I've tried something similar myself, but yours is way better. Drawing a good sans is far more difficult than drawing a serif, in my opinion. I'm really looking forward to seeing it developed.

putmeon's picture

the S is tilting abit to the left ... maybe it is a bit wide, yes.
a part from that, i like the direction and the balance. good one!

1985's picture

To be honest, do we need another grot that looks the same as the rest?

The client asked for it!

Do we need another humanist sans or another serif or another blah blah? Come on, we're all here on Typophile because we do!
(All said in good faith!)

Quincunx's picture

Andrew, it was a rhetorical question, Dan Gayle answered it in his own post. He said: "To be honest, do we need another grot that looks the same as the rest? Yours has a more industrial feel to it that I think works well." :)

1985's picture

I know, it was all said in good faith :-)

hn2o's picture


I didn't have much time to work on this recently, but I tried to refine some things and worked on the bold style. So far I haven't been able to incorporate all of your input, but please, keep it coming...


hn2o's picture

Uh, I just realized there's an ugly mutated pseudo-inktrap in the bold "A". Please ignore that :-)

johnnydib's picture

That's a very interesting one! You can imagine a type geek looking at this in a paragraph thinking that it's Eurostile from it's look and feel and then checking the individual letterforms and going: What the hell?!

The text setting is very convincing on paper. Maybe I was looking too close but the "f" and the "t" seemed to be a little too close to the letters preceding them and a little far from the letters following them.
The notch on the "r" might be a tiny bit longer, it doesn't bother when reading but I don't know thought I'd mention that. In the bold version it would be awesome to have contextual alternates for the "r" where the notch is straight (like it is now) before an "f" or a "t" and then maybe a little curved down before round letters and maybe a little wider (longer notch) before straight letters.
I don't know just thinking.

rosaiani's picture

I like it a lot. It looks much more versatile than Eurostile, which I personally do not like much (overusage perhaps).

I agree with s being a tad wide, I'd say r is a tad narrow. Keep it up!

Rodrigo Saiani

riccard0's picture

More than wide, I find the S just a little tiny bit too closed (i.e. the terminals look just alittle tiny bit too long after the curve).
That said, great work! :-)

Martijn van Berkel's picture

I really like it. :)

Maybe you should remove the tail of the a, and make the a like in DIN. The tail of the g needs more curve imo.
Also the horizontal bar of the 2 seems a little bit too long.

Keep up the good work!

Kind regards,
Martijn van Berkel

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