Corporate typefaces in the automotive industry

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Yves Peters's picture
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Joined: 7 Nov 2002 - 11:00am
Corporate typefaces in the automotive industry
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Audi recently introduced its new Audi Type, as did Toyota their Dalton-Maag designed custom typeface in January. I know BMW, Skoda and Mini also use exclusive Dalton-Maag designs, Opel’s was drawn by Robin Nicholas for Monotype Custom Fonts Solutions, Volvo has Volvo Broad, Jaguar has its eponymous corporate faces by Adrian Williams, Volkswagen uses a custom version of Futura art directed by Spiekermann and designed by Luc(as de Groot for MetaDesign, and Mitsubishi Motors Europe acquired exclusive license for Alpha Headline fonts until the end of 2012.

Does anyone know of fairly recent examples of custom typefaces used by car companies? Citroën’s looks custom to me, but I haven't found any information on that one yet.

Conversely does anyone know of car brands that use commercially available typefaces to great effect? I saw a car brand consistently use Klavika not so long ago but can't seem to remember which one it was. And I thought Ford used Trade Gothic Extended, but either I'm wrong or they switched to Helvetica Extended.

brian jaramillo's picture
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Joined: 3 Nov 2001 - 11:00am
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nice overview Yves.

on a similar note, I've always wondered who creates the logotypes / nameplates for various car makers.

I saw a car brand consistently use Klavika not so long ago but can’t seem to remember which one it was

Chevy has used a customized version of Klavika for a while. Just saw it used again last weekend.

Yves Peters's picture
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> I’ve always wondered who makes the logotypes for the nameplates for various car makers.

Jean François made Lion for Peugeot, that I know.

Yves Peters's picture
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And Renault Identité for Renault.

Yves Peters's picture
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> Chevy has used a customized version of Klavika for a while. Just saw it used again last weekend.

Indeed. thanks for helping me find that one. :^)

brian jaramillo's picture
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Joined: 3 Nov 2001 - 11:00am
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nameplates

oops, my terminology is a bit off. :)

EMBLEMS
at Cartype.com, from Carlos Segura.

maybe not germane to the thread, but a good side link if you write about cars and type.

Simon Daniels's picture
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Joined: 11 Apr 2002 - 6:37pm
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Some suggestions for the "big 3"

GM - Mad Cash
Ford - Clunker
Chrysler - Lemon Lies

Yves Peters's picture
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Joined: 7 Nov 2002 - 11:00am
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I found out Landor Associates did the recent rebranding of Citroën, but no mention of who designed the corporate typefaces. Does anybody have contacts in Landor?

Paul van der Laan's picture
Joined: 4 Mar 2007 - 8:56am
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Conversely does anyone know of car brands that use commercially available typefaces to great effect?
Lexus uses FB Nobel Light caps for headlines to great effect I think. Initially I thought it was a custom job until I discovered a pdf that proved me wrong.

-Paul van der Laan
www.type-invaders.com

Nick Cooke's picture
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Joined: 25 May 2004 - 2:29am
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Hi Yves, I did the custom Vauxhall family which is used for all advertising and brochures etc in the UK, (well, everything really).

Nick Cooke