1951 Theatre poster

Hey guys.
So this is a 1951 poster from the Alameda Theatre in California.
Trying to identify the body text.

Also, I was curious... in general, what would be considered the 'standard' default body text typeface for printed materials (brochures, newspaper, posters etc...) in the 50's.... ie the Times New Roman of the 1950's?
I keep thinking Clarendon but I'm probably way off.
thanks for your input!


Hi Lauren,

I think it's rather http://MEMPHIS done in 1930 so it could be used in the 50s.

wow! of course. thanks so much.