please critique my hand-lettering for a logo

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Ashley Mackay's picture
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Joined: 7 May 2008 - 1:00pm
please critique my hand-lettering for a logo
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I am creating some custom hand-lettering for a company that sells frozen cookie dough called "Dough It Yourself." I started by writing it in actual cookie dough and tried to make the digital form reflect that. Any suggestions?

Jarrod Beglinger's picture
Joined: 19 Aug 2005 - 3:14pm
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hey Ashley,

I like your approach!

The two things that stick out to me on first glance are:

*the circular letters - I wonder if the stroke keeps going too far on the inside, making a sort of double-walled letter
*the I, T, r, and e seem too geometric for the otherwise playful approach and execution.

Oh, also in your real cookie dough, the baselines aren't straight, which I actually find somewhat charming.

love to see where it goes!

darrel's picture
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Joined: 4 Feb 2003 - 6:03pm
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I prefer the real dough. Go with that!

Will's picture
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Joined: 18 Feb 2008 - 7:14am
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The dough version is really nice and a good concept but the IT doesn't fit to my eyes.

Will

Juan M. Guerra Jr.'s picture
Joined: 7 Oct 2008 - 1:31pm
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Go with dough, I like it.

Guerrizmo+Design
No man is an island unto himself_John Donne

Ashley Mackay's picture
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Joined: 7 May 2008 - 1:00pm
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I like the real dough too, I just didn't know if it would work in all situations...

bobbybobo's picture
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Joined: 27 Nov 2007 - 8:29am
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I also like the dough, but have trouble reading dough in both versions. The 'd' in the digital version doesn't work for me.

By the way: I assume you want to use the lettering for headlines. Perhaps you could make a couple of versions per letter and just photograph them all instead of using digital lettering. That way you could compose them together. The digital version looses its charm.

Good work, dough. ;-)

Nick Hladek's picture
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Joined: 30 Dec 2006 - 1:07am
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The dough design looks delicious. OK. Sorry. I got carried away.

I really like this concept. Here are my issues with the digital version:
(1) I can't decide if it says, "dough" or "hugh."
(2) Notice how in the dough version the baseline of the letters are curvy and organic? Well, you stripped all that out in the digital version, which makes it look decidedly less "doughy."
(3) Related to (2), some of the glyphs have lost playfulness with the straight baselines as well, particularly the 'd', the 'y' and the 'r'.

All that said, however, good job with getting your creative inspiration!

--
Nick Hladek

MrKikkoman's picture
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Joined: 2 Aug 2008 - 11:18am
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i like the dough version also. be careful with the "d" because it looks a lot like you know what...

Juan M. Guerra Jr.'s picture
Joined: 7 Oct 2008 - 1:31pm
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oIo

Guerrizmo+Design
No man is an island unto himself_John Donne

Evan Brogan's picture
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Joined: 1 Apr 2007 - 3:05pm
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the sense of dimension and space in the real dough is lacking in the digital. the way the H has to move itself over and around the G, for instance, really makes it