Your thoughts & critique on personal identity

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Kirsten Navin's picture
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Joined: 13 May 2004 - 11:00am
Your thoughts & critique on personal identity
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My freelance identity needs to be updated. I’ve been wondering if I should continue using my name or should I create a business name (would it seem more professional/substantial or just gimicky)? For now, I have decided I would prefer to go with my name. I know it’s a very personal decision, but I’m curious as to the process others have used to come up with their name, is it ok to use a private joke? Does it have to be something the client “gets”? Many of the other posts have debated over whether or not an individual should have a personal logo. I feel that as a graphic designer the answer is yes. Attached are 2 business card designs, please let me know what you think, if you have a preference, and how you think they can be improved upon. Thanks in advance, I value all of your input.

kncard_A


kncard_B

Kirsten Navin's picture
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Joined: 13 May 2004 - 11:00am
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no nibbles here so I re-posted in Logos/Corporate IDs

Mikael Kivel's picture
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Joined: 13 Dec 2004 - 6:02am
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i like the logo typography and the ligature.
i wonder if the thin line under Navin is necessary. the overall colour is quite tepid. if i were you i’d add a strong colour along.

ole s's picture
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Joined: 1 Feb 2002 - 4:01am
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Colors are pleasant. Very good if clients are in health care, hospitality and/or female. I do not see this design/colors scheme as a gateway to high tech, industrial or for that matter most male clients. As a freelance designer I think going with your own name is fine, especially if it already has a good reputation.
It is important that the name is remembered. I know a designer whos real last name is Radboy- He is young like a boy and his design is “radical”-using his own name works great.

Hey Now's picture
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Joined: 26 Sep 2003 - 11:45pm
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> Don’t be discouraged…I’m digested :-) It’s lovely.

Ben Gough-Cooper's picture
Joined: 5 Feb 2003 - 11:00am
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I think if you are a solo, freelance designer, then you should definately stick with your name. Having a company name for an individual just doesn’t seem necessary. Plus, if you work with someone and they like you, it’s probably easier for them just to remember your name.

André Simard's picture
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Joined: 25 Nov 2004 - 12:11pm
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I agreed with BGG, you can use your name as an identity.

A point of view : The challenge would be to associate your name at the graphic design sector at the beginning. This is directly in relation with the high quality of your work. You do a good job, your name will be synonym of quality. If not, the opposite effect could happen.

The design, the type and the pastel color you’ve choose, horizontal or vertical, seem to me in relation with cosmetic sector.

I like what you’ve done with the ligature of st
Finally, why do you use a lc or the first i and UP for the second i. I also suggest you work on the kerning of Navin, looks too tight.

Marc Oxborrow's picture
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Joined: 26 Apr 2002 - 2:17pm
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I second what Andr

Daniel Weaver's picture
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Joined: 17 Jan 2004 - 12:20pm
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Kirsten loose the dot on the lower case i in your first name, its almost crashing with the K. I like the horizontal card. The colors are very Gold Coast Connecticut.

Hey Now's picture
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Joined: 26 Sep 2003 - 11:45pm
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When you loosen the kerning on Navin, as AndrZ suggests, try also lc.

André Simard's picture
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Joined: 25 Nov 2004 - 12:11pm
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Ms. Now

Lots of post for the same comment? :-)

Hey Now's picture
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Joined: 26 Sep 2003 - 11:45pm
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Hmmm…can’t answer that. Yves, what’s up?

I swear I wasn’t fudging posts to stay ahead of you :-)