I need a critique on this type, or more speciﬁcally the “R-E”. Any help would be appreciated!
Sally — somehow I think that your moon pointing south-east, as well as Tom’s ﬁrst moon pointing south-west, don’t work due to … well, astronomy. You don’t see the moon that way on our hemisphere, do you? Anyway, I think that north-east has most ‘universalilty’. (Red Crescent — the non-christian equivalent to Red Cross has its opening pointing east). I don’t see a problem misreading O for C … having read ‘THE’ and ‘SLEEP’ I’m sure noone would go on ‘STCRE’ … You still need to adjust the upper stem/curve joints in P and R. I would prefer a normal leg to R … considering its position right next to the pun. I agree with those that say the E is too broad … the more ‘dull’ the other letters are, the more interesting the moon! — Soren O
in my opinon, the direction of the moon doesn’t need to be taken so literally … it looks better and reads more ﬂuently with it facing in a direction that is not “realistic.” i think the readability is more important than the astrological correctness.
OK, I’ll bite and say, “northwest?” But I do not even play a graphic designer on TV.
Why blue? Why is the moon blue, with black spots on it? IMPO I feel like the moon is being forced into a letter that should really be a C. Have you tried white type on a Black/Navy Background? I am not getting to much comfort out of the typeface. I feel like it is a little sharp for my bed.
I have many other concept. If you want contact with me. .. firstname.lastname@example.org
Please tell us about the two concepts. Are they the answer to a problem? What is the problem? — Soren O
He is just spamming, I think…and he doesn’t know about the Board post error
Discover, What?, Horses and Rectangles? Hmmm pretty F***ing interesting if you ask me.
I used to like this hotel until I discovered a horse ﬂoating in through the window.
I think he is trying too hard to make an H and L into a hotel, and the horses feet and mane need some work.
1 The O has its opening towards south-west. Have you tried north-east, thus making the normal icon of the moon? 2 What is The Sleep Store? 3 How come the place where the curve meets the stem in P (and R) is relatively thick, compared to the same place in T and E? 4 I would reduce the space between the words a hair. 5 Like Scott: the R gets a lot of attention … it shoudn’t. 6 BTW, a nice mark! — Soren O
[quote]I used to like this hotel until I discovered a horse ﬂoating in through the window.[/quote] That’s what shopping for a bargain rate on Priceline will get you
The Sleep Store’s goal is simple: create products that help you sleep. They sell them to hospitals and other outlets. I have tried to adjust the logo according to the great advice I received. Let me know if my new “R” is successful as well as my spacing etc.
I dont think the moon on the bottom layout works because it looks like a “c”.
Hi Tom at ﬁrst look i think you have a problem with the top of your P and R, is too thick, and i agree that the O should be the ﬁrst one. also, the bottom of your Es are too long, and the H is too wide for me. nice anyway CG
tom, i agree, that the bottom one looks like a C — perhaps you could rotate it a bit more? like this … i think either direction for the moon shape would work, though. Also, i am not a type expert, but it seems as though you either need to make the P curve at the bottom a little thicker or the R curve a little thinner: here is what i mean about the moon rotated and the R thinner. I also agree the bottom of the E is too long. Of course, this is all nit-picking reﬁnement stuﬀ —great logo.
oops forgot to upload the example.
uh, i mean …