Logo crit pretty please

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shielddesign's picture
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Joined: 13 Dec 2007 - 2:48pm
Logo crit pretty please
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Hello,

I do screen printed and letterpress stationary which I also sometimes illustrate with pen and ink

Okay which do you like best and why? Or if you hate them all and have another idea that's good too.

It is supposed to be "read": Anavi Ink

However as you can see in the first logo it is AnavInk

I want to convey a feel of vintage and organic with just a touch of the feminine and maybe a little bit of grunge thrown in for good measure.

I need help.

thanks!

Nina Stössinger's picture
Joined: 19 Jun 2006 - 3:01pm
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I prefer the ones with the small splotch; they have a nice balance of "beautiful" lettershapes and a bit of splotchiness/spontaneity/hand-craft/…; #2 and #4 seem overly messy. (Though I don't know how you work! ;-) )

I think #1 clearly reads as "anavink".

Regarding how to connect the two "i"s, how about something in this direction? (Hope you don't mind the quick comp.)

#7 might also work quite nicely but I'd try making the top of the "I" look more like it could also be a lowercase "i". But then it might look too much like a numeral one. Hmm.

shielddesign's picture
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Joined: 13 Dec 2007 - 2:48pm
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Hi Altaira,

Thanks for the thoughtful crit. I see what you mean I think those two are too messy and manly also. I like your idea of reversing the i since that feels a little bit quirky which works well with the style I have also. I will play with your idea and #7 some more. Thanks a bunch!

Last question..how do you like the splotch? I did it on the computer, but if it doesn't "feel" right then I can also make a real ink splotch on paper scan it in and trace it in Illustrator..I want to make sure it feels genuine.

Robert Koritnik's picture
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Joined: 30 May 2007 - 5:52pm
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Small splatters have way too much detail to be complemented with less detailed type. On the other hand, none of the big ones work...

so you either:
1. try to make a big splatter work
2. remove detail from the small one (I would also enlarge it a bit)

regarding #7. It's probably better to have it as capital I, but what should definitely be done is stem weight to match other letters.

And apart from my comment with "1 and 2"... I'd separate splatter from the letters. I guess that's a good way of using a bigger splatter. If you make the splatter somehow resemble letter "a" it would be even better. But it should look natural and not too artificial/pushed... Or maybe use letter "a" and replace the bowl with a splatter. Could be a nice logo symbol. And probably also a very nice and original use of splatter.

Splatters are usually visually pleasing, natural and beautiful. So I would just use 'em as is.
___________
Robert Koritnik

shielddesign's picture
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Joined: 13 Dec 2007 - 2:48pm
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Litera,

Interesting idea with the a putting the emphasis someplace else rather than the INK. I will try it. I think I will go ahead and do some real splatters and scan them in...can't hurt.

Nina Stössinger's picture
Joined: 19 Jun 2006 - 3:01pm
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"how do you like the splotch?"
I like it. At this size, it didn't strike me as artificial at all (at least when it's used small). But you'd have to show a PDF to be sure.

I don't agree with Litera's point of equalizing the level of detail. To my eye, this contrast in detail-level between the type and the splotch is very interesting visually and works just fine;* plus, I don't think it's so very detailed that you'll run into reproduction issues at a "normal" size/usage.

* Though I've been known to like more extreme levels of contrast than other designers, so maybe it's just me. But coming back to the artificiality question above, I'm thinking if you make the splotch less detailed, it might just stop looking like a splotch!

mgking's picture
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Joined: 26 Nov 2007 - 2:30pm
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Have you tried #5 with a capital A on the avani? That might help corral some of the space and might open up some room for some more splotches.

mgk

having font's picture
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Joined: 11 Apr 2009 - 5:40pm
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I think #4 is the strongest. There's definitely a contrast. It works for me.

sal sabaj

Alex Pankratov's picture
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Joined: 24 Nov 2008 - 11:50pm
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Re #4 - I'd see if styling i's dot into a part of a splotch would work. Ligature-like.

shielddesign's picture
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Joined: 13 Dec 2007 - 2:48pm
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Hello,

Okay what about this? I also did a real splotch.

thanks!

shielddesign's picture
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Joined: 13 Dec 2007 - 2:48pm
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And here is a Ligature-like approach:

What do you guys think?

shielddesign's picture
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Joined: 13 Dec 2007 - 2:48pm
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Okay what about this one?

Ben Mitchell's picture
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Joined: 12 Aug 2007 - 4:05pm
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I really like the last two with the real splotch. The ligature looks like a sideways c.
I like the inky butterfly a lot.

You could have the splotch growing like a think-bubble from the two tittles.

Nina Stössinger's picture
Joined: 19 Jun 2006 - 3:01pm
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"You could have the splotch growing like a think-bubble from the two tittles."

Now *that* is a cool idea!
To my eye the butterfly is a bit much. It might also not reproduce well at smaller sizes. But apart from that, I think the last one is quite nice.

Not sure about the ones with the "ligature"; it throws me off a bit that it really looks like a "c".

shielddesign's picture
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Joined: 13 Dec 2007 - 2:48pm
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Thanks! I will try the think bubble, and I am glad you two like the last one best, I think I do too. and thanks for all your help altaira!

darrel's picture
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Joined: 4 Feb 2003 - 6:03pm
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Would a slight tweak to the name help? If the i's are butting heads, maybe something like 'ink by anavi'?

shielddesign's picture
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Joined: 13 Dec 2007 - 2:48pm
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aluminum,
It's a good idea, but I am doing a bit of a play of words like Anavi Ink instead of Anavi Inc so that might not work.

Ratbaggy's picture
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Joined: 30 May 2006 - 10:17pm
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squashed a butterfly with an ink stamp?
or is the ink made from butterflies?

I think I missed something.

----------
Paul Ducco
Graphic Designer
Short Film Festival

Rachel Borengasser's picture
Joined: 17 Dec 2007 - 12:57pm
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The typographic solutions are better than the butterfly—and more adaptable.

My favorite so far is number 5 of the latest set.

best

Ed Long's picture
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Joined: 2 Apr 2009 - 4:03am
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Maybe a touch of italic if you're going for a feminine look?

The Courier was a bit of an experiment to go with your Inc./Ink pun but might want to stay as Mrs Eaves ...

shielddesign's picture
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Joined: 13 Dec 2007 - 2:48pm
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Ratbaggy,

Well I was thinking more like a butterfly emerging out of a cocoon of ink...or like the psychological test ( rorschach )

but I also just wanted to add a feminine element since that is my intended audience.

The do like some of the other options, but I don't imagine them appealing to woman as much... anyone beg to differ?

Ricardo Cordoba's picture
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Joined: 6 Jun 2005 - 6:57pm
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Well I was thinking more like a butterfly emerging out of a cocoon of ink...or like the psychological test ( rorschach )

In that case... Here's an idea: have the butterfly BE the ink splotches, rather than knocking it out of an ink splotch. Then, split this butterfly in two and have each half replace the dot over each i...

Here's my poor rendering, minus turning the butterfly into ink splotches:

You could bring the words and the butterfly halves closer together, too, to keep the butterfly from looking like it's been torn in half.

shielddesign's picture
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Joined: 13 Dec 2007 - 2:48pm
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Well that is very creative...but the 1/2 butterfly or butterfly ripped in half is also a little scary for a stationery designer's logo. : )

Alex Pankratov's picture
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Joined: 24 Nov 2008 - 11:50pm
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1/2 butterfly a.k.a. "butterfly light" :)

I actually see two butterflies facing each other (each with wings folded flat)

Ratbaggy's picture
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Joined: 30 May 2006 - 10:17pm
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fair enough re: butterfly/female connection.

femme ink.

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Paul Ducco
Graphic Designer
Short Film Festival