New EDP logo.

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Adriano Esteves's picture
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Joined: 11 Apr 2003 - 4:42am
New EDP logo.
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EDP is the portuguese electricity company that presented today it’s new Identity where joins Natural Gaz + Electricity and gets a brand new band designed by MY BRAND.

According to the company after a series of clients survey, they considered the old identity as “distant” & “Abusive” (BLUE LOGO BELOW).

The new Identity is described as “A smile looking for CLOSENESS”.



What do the typophiles think? The change of a turbine for a smile is a radical shift, but on my oppinion the “smile on a house light switch” with the VAG Rounded Bold fails on giving the strong and secure group this group has. This brand and this type could be on a candy bar…

Paul Giambarba's picture
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Joined: 21 Mar 2004 - 11:00am
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I can appreciate the amount of effort it has taken you to arrive at this simple and effective mark. I wonder if you would like to pursue this further by using a photo of a light switch with the two screws as eyes and the drawn smile you have above. Then it could not be confused with, or look as if it should be a mark for a candy bar.

Andrew R. Baker's picture
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Joined: 22 May 2003 - 2:24pm
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Its very Playmobil. I can see it as a toy smile.

www.playmobil.com

Jo's picture
Jo
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Joined: 25 Jul 2004 - 12:06pm
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Dear Sirs,

I have recently subscribed as a member of your forum, where I wanted to
participate in a few topics. However, I am afraid I made some mistake when
applying, since my mailbox is being flooded with messages that do not
necessarily interest me. I would be grateful if you would let me know how to
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How canI unsubscribe?

Yours faithfully,
Jo

Tiffany Wardle's picture
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Joined: 13 Jul 2001 - 11:00am
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Jo

Ricardo Santos's picture
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Joined: 1 Jun 2001 - 9:49pm
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Good thread Adriano! I saw this new logo some days ago and I confessed that I had a bad reaction. This new logo don

Alessandro Segalini's picture
Joined: 24 Apr 2004 - 11:00am
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Adriano Esteves's picture
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Joined: 11 Apr 2003 - 4:42am
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I agree Ricardo, they are loosing their identity. BTW, do you know the MY BRAND design company that did this?

It reminded me this logo from monolinea.com.

Pedro Amado's picture
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Joined: 8 Jun 2004 - 4:58pm
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Why not Comic Sans?…
I sure hope the decision of “rebranding” EDP wasn

Adriano Esteves's picture
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Joined: 11 Apr 2003 - 4:42am
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This ID was made by MYBRAND, it’s not a brand of mine :-).

Mike Lenhart's picture
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Joined: 14 Jul 2004 - 11:00am
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I agree that the softness of this logo does not connote the same feeling as a strong, reputable company that I feel should be.
A serif font would’ve worked better in my mind.

Alessandro Segalini's picture
Joined: 24 Apr 2004 - 11:00am
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That is not a smile because it has no eyes.
An electric oven has been used to bake the type,
so there is something electric ;-)
EDP: Electricidad De Panadero?
Sorry, maybe that is Spanish.
Ate’ *logo*!
AS

darrel's picture
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Joined: 4 Feb 2003 - 6:03pm
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‘abusive’? Is that the client speaking or the branding firm? ;o)

The smile is the new swoosh these days…

Kyle Hildebrant's picture
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Joined: 7 Jan 2003 - 11:00am
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The smile is the new swoosh these days…

Just thinking the same thing, funny.

Alessandro Segalini's picture
Joined: 24 Apr 2004 - 11:00am
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There is a risk in grasping symbols.
I could agree with “feeling-Nike” but I would repeat that
what shown is not a smile because it has no eyes,
besides people usually have no square faces,
but I’ve never been in Portugal :-)
AS

Jo's picture
Jo
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Joined: 25 Jul 2004 - 12:06pm
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A EDP tem boas raz

Alessandro Segalini's picture
Joined: 24 Apr 2004 - 11:00am
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Mr. Jo