We are questioning our boss about the id of his 30 years old company. It
First of all, I love that the logo is simple which is a good thing. I like the 'bulged' shapes that add distinctiveness to the shapes. However, the line style makes me think too much about art/drawing, not about a marcomm consultancy. What I would do to update it: get rid of the drop shadow, make the shapes very clean and sharp, without losing the bulginess. My $0.02
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27.Jul.2004 11.40pm
First of all, I love that the logo is simple which is a good thing. I like the 'bulged' shapes that add distinctiveness to the shapes.
However, the line style makes me think too much about art/drawing, not about a marcomm consultancy.
What I would do to update it: get rid of the drop shadow, make the shapes very clean and sharp, without losing the bulginess.
My $0.02