Redesign of a big design studio logo

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Leo Conrado's picture
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Joined: 12 Dec 2003 - 10:27am
Redesign of a big design studio logo
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We are questioning our boss about the id of his 30 years old company. It

Marius Ursache's picture
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Joined: 19 Jan 2004 - 3:53pm
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First of all, I love that the logo is simple which is a good thing. I like the ‘bulged’ shapes that add distinctiveness to the shapes.

However, the line style makes me think too much about art/drawing, not about a marcomm consultancy.

What I would do to update it: get rid of the drop shadow, make the shapes very clean and sharp, without losing the bulginess.

My $0.02